We call our history: “Smart Creativity”
What do we mean by Smart Creativity? Experience is a thing we have developed over many years to deliver clear answers to client questions.
The best creative is a combination of Eureka! and careful consideration of the fit. An idea takes a split second, knowing if it’s the right or wrong one, this is a skill developed over many years and that’s what we call…
SMART CREATIVITY: The ability to hit the bullseye – every time, some of our experience is shown here in our past and it’s a driving part of what makes our work the smart creativity that it is today.
PIECES OF COVERAGE
RETURN ON INVESTMENT
Designed in the shape of an eagle’s wing, Poland’s national bird, Daniel Libeskind’s tower, the tallest residential structure in Europe at the time, changed the face of Warsaw’s skyline.
Tasked with handling the official launch Zlota 44 in the media, we worked closely with the co-developers (a long-established American fund and Warsaw’s largest developer) to put the project on the world map through a six tier launch programme, staggered across pre-defined markets including the UK, central Europe, Russia, Ukraine, USA, Middle East and Asia.
Ongoing communications included high-level interviews with architect Daniel Libeskind, interior designers Woods Bagot, as well as global football superstar Robert Lewandowski, captain of the Poland national team and a purchaser at the development.
Pieces of trade and corporate coverage in first six weeks, including seven in national media
Media value ROI
Recently rebranded, St Pierre Groupe briefed Spider to raise awareness of its brand, maximising trade opportunities. Corporate profiling was deployed to create buzz by highlighting its profitability and long term potential.
Supports it’s expansion through a dedicated and integrated trade, corporate, consumer and social campaigning
Pieces of coverage
Over 10k dolls knitted
Reach (including 3 broadcast pieces)
The Royal Navy and Royal Marines Children’s Fund is the Navy’s best kept secret, the only charity dedicated to supporting children whose parents serve or have served in the Navy.
Over the years Spider has been called upon to create exciting and newsworthy campaigns to raise the profile of the charity and the latest campaign was no different. Always given an open brief to devise something wonderful and unique, Spider had the idea of helping children cope with parents who go on overseas tours for long periods.
The Agency commissioned a children’s book ‘Zoe And The Time Rabbit’ which tackled the concept of ‘kid years’ a description the Agency coined, for the measurement of time i.e. 6 months to a 6 year old is the equivalent of 20% of the child’s memorable life.
The publication of the book resulted in considerable press and broadcast media who embraced the new concept of ‘kid years’.
All with the comfort factor of the Spider guarantee, which means there is never the likelihood of paying for coverage or social media results which are not delivered. Something that resonates with ALL clients, but especially those in the charity sector where funding is so precious
ROYAL NAVY ROYAL MARINES CHILDRENS FUND – a Spider client for 9 years and counting!
The Results (in one month)
• 14 pieces of coverage including 4 nationals
• A reach fo 200m+
• A media value ROI of 14:1
In June 2018, Insightec briefed Spider to launch its revolutionary MRI-guided focused ultrasound treatment for Essential Tremor after it received NICE guidance in the UK Spider worked closely with Insightec and the comms team at St Mary’s hospital around a launch event.
We also worked to secure high-calibre media coverage in national and trade media that targeted clinicians
• High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.
• The team secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it “The Genius Ideas of the Autumn”
Virgin Trains wanted a PR campaign which prompted the new marketing campaign – speed and customer experience:
The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books.
• In one month we secured 30 pieces of coverage with a reach of 7.5m
• 100% of coverage included at least 2 key messages
• BSI received 25+ enquiries about the Index from potential customers
The British Standards Institute engaged Spider to launch its new Human Trafficking and Supply Chain Slavery Index to UK businesses
Spider devised a campaign to target both general businesses, and businesses in the key sectors most susceptible to the ills of modern slavery (fashion, food, construction etc.), using insight from the Index
The focus of the messaging was to raise awareness of the Index, and to drive leads through to BSI’s commercial team.
• 20 pieces of coverage
• inc. six nationals and six broadcast
• 986m circ.
Gain traction for consumer tech review website Trustedreviews.com around Black Friday, in an incredibly crowded landscape. Quality of coverage was key.
Spider developed research into when the best time to buy Black Friday deals was, discovering that the best deals were to be had before Black Friday in some cases, but not others.
Spider took the story to national and consumer media securing widespread coverage and expert interviews over the week of Black Friday.
• 38 pieces of coverage including most nationals
• A total circulation of 200m and an ROI of 5.6:1
• Hundreds of data captured click-throughs to the website
The Open University briefed Spider to attract new audiences to its world-class distance learning service. A key focus was to target those who wanted faster career progression.
Spider commissioned research revealing that on-the-job qualifications were the number one thing employers looked for when offering pay raises and promotions.
This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Spider is pleased to be the smarter not harder choice for OU.
• The Maldon Salt community grew by more than 62,700 members in 18 months, and with an engagement rate of over 10%
• Our on-pack promotion with Maldon received over 93,000 entries and more than 27,000 of those opted to hear more from Maldon Salt, creating a powerful database for the brand to begin an e-CRM program. Due to run for 6 months, we had to cut our on-pack promotion short. Why? There simply wasn’t enough salt to meet demand.
Maldon Salt is a brand beloved by chefs, foodies, and wannabe foodies alike. Despite all their brand awareness, however, Maldon had done little to harness the cultural cache across the online communities who were so regularly promoting them.
We were asked to bring some much-needed flavour to their dormant Maldon Salt social media channels. Both Facebook and Twitter accounts had very small online communities with little to no consumer engagement.
We created an online community which quickly began to receive engagement, with fans offering each other tips, posting pictures of their recipe attempts and occasionally, laughing together about recipe fails. In addition to driving social engagement, we took the lead on an on-pack promotion, building the microsite and managing the promotion and codes.
The on-pack was to run for 6 months, with 500 lucky Maldon Salt fans winning a limited edition Salt Pig each month.