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In celebrating the brand’s 20th anniversary and to cement its position as the iconic pioneers in online travel, Spider was engaged to deliver widespread national coverage.
The Agency activated a campaign that took followers on a journey of the brand from its inception in 1999 as internet disrupters, to online travel leaders in 2019. This centred on interviews with the CEO and CMO of lastminute.com in all key National and trade media putting a human face to an online business.
Utilising a simple message conveyed clearly and consistently enabled Spider to deliver stellar media results.
20 years is a long time in a highly competitive business sector and the trust built over that time is a valuable brand position, Spider understands this unequivocally and is proud to be trusted by lastminute.com
LASTMINUTE.COM – a Spider client for 2 years and counting!
The world’s largest express transportation company has a strong reputation for serving up success to global corporates.
To broaden this perception and strengthen its position as one of the UK’s leading champions of export support to small businesses, Spider created the Export Epicentres’ Report. The Report identified the UK’s most successful export regions and drilled down giving detail highlighting individual strengths of different cities and towns.
The Report generated substantial national coverage and highlighted that regional cities often defied international perceptions, with Bradford topping the list.
The Agency used creative thinking to confirm the FedEx’s authoritative position and supply valuable thought leadership which bonded SMEs to the global giant via its target audience.
FedEx – a Spider client for 7 years and counting!
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To celebrate their 115th anniversary, Typhoo unveiled its latest redesigned logo and packaging, and appointed Spider to cause a stir on social.
As the milestone approached, Spider launched an engaging throwback social media campaign that took UK tea lovers on a virtual trip through Typhoo’s heritage since 1903. From art deco posters to vintage footage and celebrity commercials, followers on social stepped back in time to step forward, returning to Typhoo’s new look reveal.
Spider understood the reverence and value of the brands history and its iconic status in British tea drinking. The simple but highly effective creative strategy made full use of this history and brand power to deliver the guaranteed results quickly and measurably.
Give us a call to talk about how Spider will get the results your brand needs.
The kettle’s on.
TYPHOO – a Spider client for 3 years and counting!
POSTS CONTAINED #LADYHOLE
OF THOSE REACHED ON THE HASHTAG WERE MALE (THE TARGET AUDIENCE)
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Peperami challenged Spider to create a highly disruptive campaign for April Fool’s Day. The Agency chose to capitalise on a topic that already had the nation chatting: gender equality.
Peperami’s famous ‘Animal’ character – not known for his political correctness – decided to join the debate and identified that there are 413 words in the English language that start with ‘man’ and only 20 that start with ‘lady’? This was a fact that Peperami ‘Animal’ just had to get behind!
To right this wrong, when dawn broke on 1st April 2019, London woke to a cover-up like no other. During the night, Peperami ‘Animal’ and renamed the capital’s manholes #ladyhole
Within 24 hours the hashtag gained 2,941,677 impressions
Manhole to ladyhole – Spider took on this blatant gender inequality with its trademark fearlessness.
PEPERAMI – a Spider client for 3 years and counting!
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Leading London developer Canary Wharf Group instructed us to promote their new residential neighbourhood, Wood Wharf. Amongst this sits the important task of promoting it landmark development, One Park Drive, as well as the first private residential sales building to open on the Canary Wharf Estate, 10 Park Drive.
Wood Wharf is a new community with the buzz of city life, filled with up to 3,600 new homes, 380,000 sq.ft. of retail space, eight acres of public spaces, plazas and parks.
Through a series of carefully crafted press releases, one-to-one press tours and wider events, we have been able to secure over 150 pieces of coverage in international, national, local and online titles, since joining the Canary Wharf team in Summer 2018.
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Enterprise Ireland is the Irish Government agency responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. It is also the third-largest seed investor in Europe. Its mission is to enable Irish businesses achieve global success and realise their ambitions on an international scale. Enterprise Ireland appointed Spider to strengthen and grow its clients’ export base to the UK.
Especially important given the seemingly never-ending uncertainty around Brexit, there needed to be a focus on providing greater support to those ‘Brexit exposed’-sectors, as well as supporting companies where opportunities in the Brexit process might arise.
The Agency’s Enterprise Ireland team strongly promotes the ‘Irish Advantage’ and has built a clear and cohesive narrative on the power of Irish talent, innovation, and ambition. This has been focused at UK buyers in key sectors to support sales potential while sustaining and helping grow UK contracts.
Bringing commercial thinking in all it does, Spider has become a valued part of the Enterprise Ireland business proposition
ENTERPRISE IRELAND – a Spider client for 2 years and counting!
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Luxury Irish chocolatier, Lily O’Brien’s, briefed Spider with the dual task – support the launch of its new ‘Share Wisely’ brand positioning and drive sales and awareness of the brand in the run up to one of the key annual sales periods – Mother’s Day.
The Agency needed to create cut through and desirability for the brand amongst its target audience identified as ‘modern pacers’ – professional women in their 30s who pride themselves on having style and a sense of humour. With this in mind, Spider partnered with Radio 1 DJ and TV presenter Alice Levine – who was slap bang, profile perfect for the Lily O’Brien’s target audience
With Alice as the host, the Agency held an exclusive press and influencer ‘Share Wisely’ Mother’s Day event which generated considerable PR and social media exposure.
As Forrest Gump said “Life is like a box of chocolates. You never know what you’re gonna get.”
Spider well understand that life is like a box of chocolates, it’s just that at Spider with its unique guarantee you know what you’re gonna get!
LILY O’BRIEN’S – a Spider client for 3 years and counting!
For the ladies who lunched in Belgravia it stood to reason they would be thrilled for their pooches to have the same opportunity to dine and be social in their own special place.
Spider created the world’s first-ever Doggy Diner with tables set at different heights embedded with bowls, to suit the tiniest to the largest canines, where they could enjoy the finest doggy cuisine from leading premium pet food brand, Lily’s Kitchen.
With facilities that included a breakout area for relaxing post-meal on dog-eared sofas to strategically placed lamp posts for maximum comfort.
It probably helps that Spider was a pioneer in dog-friendly offices, leading a trend from 18 years ago. Annie, Bruce and their predecessors have always played an important role in client selection.
Lily’s Kitchen – a Spider client from 8 years ago who came back at the start of 2019
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Prior to the launch of the third phase of the landmark Southbank Place development – Belvedere Gardens – in 2016, we were tasked with introducing the collection of new apartments to the media, whilst maintaining a presence for the wider development. Still working on this iconic project, we’re continuing to create a buzz that will help cement Southbank Place as one of the most recognisable developments in London.
In terms of offering, Southbank Place occupies a 5 acre site surrounding the Shell Tower, with a range of apartments from one to three bedrooms. With globally-renowned architects designing a unique collection of modern buildings, the Waterloo development is a high-end offering with views of some of London’s best known landmarks.
Sophia Cooke, Chief Executive Officer of Ugo Foods, said:
“We have found a team who truly understand our brand, ethos and vision. In our 90th year and with such an opportunity ahead, we are really excited to be partnering with Spider who will help us deliver unique campaigns and beautiful content to inspire and engage with people. We believe they will be able to spread the word about our truly exceptional Dell’Ugo products, how easy they are to cook and enjoy, but also how committed we are to delivering total quality in the next 90 years.”
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Founded in Australia, the MS International Federation wanted its Kiss Goodbye to MS campaign to expand globally and appointed Spider’s support to deliver maximum media and online traction. Operating in a crowded charity sector, MS International Federation needed to grow its profile and overall brand awareness through a deep-rooted sense of familiarity and trust. To do this the Agency created fresh hooks to attract media and deliver new supporters
The Agency was appointed just four weeks before the launch and had to develop a concept that would not only fit in with the bold and empowering spirit of Kiss Goodbye to MS but would work globally as well.
The Agency creative centred on getting people to join the MS Squad by snapping their ‘gameface’ lipstick selfie whilst challenging five friends to do the same.
And it worked!
MS INTERNATIONAL FEDERATION – a Spider client for 18 months and counting!
The Results
• Conducted four separate sampling activities in one day across the UK for World Jerky Day
• Over 20,000 samples were distributed during the day, more than 5,000 per location
Positive consumer feedback including:
• There’s no better jerky than Jack Link’s
• I’m obsessed with jerky!!
• I have just tried the Jack Link’s beef jerky and it was so tasty I had to come out for another sample before it all ran out
The challenge was to create impact for Jack Link’s Jerky amongst category buyers at key supermarkets to get the brand front of mind with the buyers and category heads.
On World Jerky Day (there is a day for everything!) Spider set up sampling exercises outside the head offices of 4 leading supermarket chains: Sainsburys, Tesco, Morrisons and Co-op. The Agency also did another ‘midnight guerrilla activity’ and placed helium balloons on lamp posts, road signs and trees on the car journey routes the buyers would take to reach their offices
The helium balloons carried the Jack Link’s logo and slightly risqué slogans replacing the word ‘work’ with jerk from well-known songs: ‘hey-ho, hey-ho, its off to jerk we go’ and ‘jerking girl’
The client said: “it was amazing. Please come up with another equally disruptive idea for World Biltong Day” (so we did)
JACK LINK’S – a Spider client for 2 years and counting!
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The fast-growing and ambitious company, English Tea Shop, is a leading ambassador for sustainable practices, making its employees and suppliers’ livelihoods its first priority and promoting the principle of value sharing.
In support of this Spider developed a compelling programme of profiling and thought-leadership activity based on all things green and good. This coupled with the company winning awards that recognise its CSR principles has resulted in Founder of English Tea Shop, Suranga Herath, becoming one of the most respected voices not just in sustainability practices but also in the wider business world where the company is recognised as one that leads by example.
Award winning campaigns from Spider – if it sounds like your cup of tea, come have a cuppa
ENGLISH TEA SHOP – a Spider client for 4 years and counting
Crisis Management – CONFIDENTIAL
Click to read more about our crisis management service
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BAAPS is the trade body that promotes excellence and safety in aesthetic plastic surgery. Spider won the pitch to handle the high volume of media requests, whilst proactively generating opportunities to tell positive stories about the sector. It also briefed Spider to totally revamp its brand and presence on social media.
The Agency began by recrafting the narrative for BAAPS and restructured the press office to capitalise on breaking news about plastic surgery, as well as being recognized as the authoritative voice on plastic surgery. The included advising on launching BAAPS own audit figures, which secured considerable national exposure.
BAAPS presence on social media was significantly realigned to have a new look, feel and content strategy that sought to highlight the many benefits plastic surgery brings to society.
An emotional subject carefully handled with confidence by the Agency, just what the doctor ordered
BAAPs – a Spider client just going into year 2
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Appointed in March 2017, specialist developer Chalegrove Properties, entrusted us with the prestigious task of launching its flagship development – Landmark Pinnacle, London’s tallest residential tower.
Situated in a prime position on South West India Dock (overlooking Canary Wharf) the iconic 239 metre (784 ft.) high 75 storey, Squire & Partners-designed, building provides the highest private residential gardens and gymnasium, as well as the best views of London.
Our brief is to ensure Landmark Pinnacle is at the front of the residential news agenda, in bot the UK and overseas, through a combination of creative campaigns, development updates and new phase launches.
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Iconic biscuit brand Fox’s challenged Spider to raise awareness for all its npd whilst constantly remind consumers of its much loved, nostalgic core range
From Q3 in 2018, these included Chocolatey Squares, Party Milkshakes, an innovative Double Dough cookie, Party Ring buckets, and Extremely Chocolatey dark chocolate and raspberry cookies – a real taste explosion into a mature market.
The Agency’s creation of engaging social media alongside a mass influencer campaign, generated widespread exposure and significantly over delivered the guaranteed media results.
Fox’s, as a market leading brand chose Spider’s digital and PR expertise knowing that creative innovation would be baked into the service to get them the commercial results they need
FOX’S – a Spider client for 1 year and counting!
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Purveyors of premium gin for over 150 years, Hayman’s of London appointed Spider to support the brand relaunch and the opening of its band new distillery. Being in the very crowded gin market, the challenge was to increase share of voice on social media whilst maintaining Hayman’s position as champions of ‘True English Gin’.
Using a combination of hyper targeted PR and social advertising, social listening and influencer marketing, The Agency encouraged city dwellers from all corners of the capital to experience the first ever gin-themed pop-up cinema in a working distillery.
With an ambitious hit list of media titles and with so much other compelling activity for the media to choose from, the Spider team had to convert journalists into serious fans who would be excited by the Hayman’s proposition!
The Agency delivered on its guarantee to generate rafts of coverage which drove ticket sales for tours and special events at the distillery but also achieved volumes of Hayman’s Gin PR coverage for the new pack designs – a particularly tough challenge with no new products to promote
Spider – was just the tonic the brand needed
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Our ongoing brief is to build Finlay Brewer’s brand within the wider London market, national and international press. This has included positioning key members of the sales and lettings team as market experts, whilst also placing individual instructions in high-profile media that will generate high-quality sales leads.
More recently, we launched Finlay Brewer International, the global arm of the business, with offices in Monaco
One of our most enjoyable projects for Finlay Brewer was The Brook, which was the former home of renowned landscape artist Lucien Pissarro. The property featured in every major national newspaper, as well as a number of international and online titles. The communications programme generated a number of enquiries from high-profile purchasers, whilst eventually achieving a successful sale for above the asking price.
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The Royal Navy and Royal Marines Children’s Fund is the Navy’s best kept secret, the only charity dedicated to supporting children whose parents serve or have served in the Navy.
Over the years Spider has been called upon to create exciting and newsworthy campaigns to raise the profile of the charity and the latest campaign was no different. Always given an open brief to devise something wonderful and unique, Spider had the idea of helping children cope with parents who go on overseas tours for long periods.
The Agency commissioned a children’s book ‘Zoe And The Time Rabbit’ which tackled the concept of ‘kid years’ a description the Agency coined, for the measurement of time i.e. 6 months to a 6 year old is the equivalent of 20% of the child’s memorable life.
The publication of the book resulted in considerable press and broadcast media who embraced the new concept of ‘kid years’.
All with the comfort factor of the Spider guarantee, which means there is never the likelihood of paying for coverage or social media results which are not delivered. Something that resonates with ALL clients, but especially those in the charity sector where funding is so precious
ROYAL NAVY ROYAL MARINES CHILDRENS FUND – a Spider client for 9 years and counting!
• Spider has been signed by Merchant Gourmet (MG) to increase consumer awareness for its ready to eat grains and pulses and particularly to build an understanding of Puy lentils
• Puy lentils are a bit like champagne, they have to come from Le Puy-en-Velay in France for them to be considered Puy lentils
• To build on the education piece, we have just organised a trip to Le Puy for media and influencers. On the trip, guests were taken to the local lentil factory where they were shown a video on the history of lentils, and the production process.
• Puy lentils are grown without chemicals from a small cooperative of farmers
• Guests were also taken to the lentil field to see how the lentil is harvested and grown. They were treated to a cookery lesson with a local French chef and also took a tour around the historic town of Le Puy. The trip elevated the humble lentil to superstar status.
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An exceptional one-off project, we were asked with the international launch and positioning of Lansdowne Place to key target markets through high-profile media coverage.
Though a number of individual and group press trips, we were able to secure multiple full-page press features on the development in a wide array of top tier UK and global news publications. This accompanied various market-driven focuses, highlighting the growth of the Dublin luxury residential market.
Coverage included dedicated features in titles such as FT How to Spend it, The Times, The Sunday Times, The Telegraph, Mansion Global, Robb Report, Mail Online and City AM.
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Cuisinart kitchen appliances are a household name in the US and needed help to stand out from the crowd in the UK market. Launching a new ‘style’ range – stunning appliances in gorgeous colourways intended to make a statement in the kitchen – Cuisinart appointed Spider to manage its social media including content creation, advertising, community management and influencer partnerships
With the priority aim of increasing awareness and sales through John Lewis, the Agency focused on delivering a highly targeted campaign to deliver quick and measurable ROI. This included link click advertising targeting John Lewis customers and avid foodies whilst running an influencer campaign alongside.
Cuisinart achieved measurable sales increase and the Agency’s contribution proved to be an essential ingredient in the mix
CUISINART – a Spider client for 18 months and counting!
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Sexual wellness brand Satisfyer approached Spider to be its UK PR partner. The brand was already working with other agencies in the PRGN (Public Relations Global Network – a worldwide association of independent agencies where Spider is the UK representative). The brief was to create a global launch campaign that would work across many different territories.
In particular, the challenge was to take away the stigma often associated with adult toy brands by positioning Satisfyer as a lifestyle product and opening it up to the mainstream media.
Commissioning a sex and relationship expert (now part of the in-house Satisfyer team) and focusing on female sexuality to make national headlines.
The Spider campaign has ushered sexual wellness into the mainstream by hosting regular blogger and media events to educate journalists about the brand’s extensive range of products and has helped it win international awards for design and function.
The Agency is recognised as delivering stand out work in this specialised category
Satisfyer – a Spider client for 2 years and counting!
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Union briefed Spider to help it retain its position as a pioneer in the coffee industry, nurturing existing and helping create new relationships with the trade and by positioning it as a craft business with a keen eye on sustainability.
The Agency’s recommendation was to extend Union’s position as thought-leaders in all things sustainable, particularly its founders Steven and Jeremy. In doing so, Spider helped Union achieve a louder voice not just in the coffee market but beyond, showing that a craft business could indeed be scaled
Successes included over 30 one-to-one interviews with the co-founders leading to full/half-page coverage in the Financial Times, The Times, The Sunday Times, Independent and The Sunday Mail. The campaign is directly attributable to helping Union win a Queen’s Award for Sustainability, being listed within the Sunday Times Fast Track 100: Ones to Watch and being chosen to supply the coffee for First Class and Business travellers on British Airways.
Union … coffee that can turn a casual chat into a proper conversation.
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Having worked with the Russell Simpson team for a number of years, we’ve played a key role in building the agency’s brand in London, the UK and abroad, whilst also placing individual instructions in top tier media.
Priding ourselves on consistently delivering high-quality press coverage, our best results come from a mixture of profiling, market commentary and property specific campaigns, including one-to-one interviews, commercial updates, commentary on the market or a particular sector, as well as individual property stories – making them stand out from the crowd.
To date we have generated over 400 pieces of coverage, as well as achieving high placement in the Spear’s Indices and Prime Resi’s Top 50 Estate Agents list four years running.
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Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive sales
Spider was given an initial 6-month brief to drive awareness through key media and secure column inches in gift guides over the festive period. The results were outstanding and helped deliver a 266% y-o-y increase in sales. And the Agency was appointed on a retained basis!
Proving that projects are a good way for both client and agency to test the water.
The Cheese Geek – a Spider client for over a year and counting!
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Sustainable leak and period proof undies and swimwear brand appointed Spider to handle the launch in the UK. A well-established company in its native Australia, Modibodi was looking to make the same splash in the UK and drive ecommerce with its new co.uk website.
The brief was to reach the women’s lifestyle media, influencers and bloggers to trial and review the range. The Agency did this by engaging with the UK female by creating a platform for discussion on sensitive subjects and sustainability issues connected to women’s lifestyle.
Modibodi invested its entire marketing budget with Spider and undertakes no above the line activity, such is its confidence in getting the right of level of media traction and in the Agency’s ability to deliver stellar results which have helped deliver double digit growth
Working with influencers, creating media events to showcase the products and securing blogger review to build SEO is all part of the Spider brief. Spring 2019 saw the launch of RED, the sister brand of Modibodi for teens and tweens with the Agency driving a back to school and mummy influencer campaign.
Proving that a brief brief can also be very long term
Modibodi – a Spider client for 18 months and counting!
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Specialising in luxury boutique projects, One Point Six prides itself on delivering homes that have been designed to the highest standard imaginable.
Recent campaigns have included an opulent apartment launch on Pont Street, which benefitted from Vastu Shastra interior architecture, as well as a spectacular home within Observatory Gardens, Kensington, which was sold for a record price.
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Nature’s Finest, the UK’s no.1 potted fresh fruit brand, is on a mission to help mums and dads banish chocolate bars and gummies to encourage healthier replacement snacking options with a more naturally sweeter alternative.
And Spider focused on using social media as a communication tool to directly reach UK parents (predominantly mothers with children aged 2-5). Through influencer collaborations, partnerships and a strategic paid media strategy, the Agency has demonstrated the benefits and versatility of potted fruit as a snacking alternative to children.
Spider’s challenge has been to create a memorable new look and feel to the brand’s social channels by introducing creative ways to introduce fruit into the diets for both children and adults to enjoy.
Getting fruity for all the right reasons.
NATURE’S FINEST – a Spider client for 5 years and counting!
Spider’s scope of work aimed at positioning DEBRA as lead charity in the space, building relationships with key media, influencers and external stakeholders.
Spider devised a strategy which focused on raising awareness ahead of the conference, generating coverage and driving attendance.
DEBRA, a national charity supporting people suffering from Epidermolysis Bullosa (EB) appointed Spider to launch its first global congress.
This ground-breaking, first ever, worldwide gathering for the ‘Butterfly Children’ as suffers are known – will bring together all the global know how on EB research, clinical management, and the EB Community.
By pooling this understanding across the key stakeholders will give guidance to professionals engaged in the specialised field and help in the development of strategies for research, regulatory issues, funding, and roll-out in healthcare communities.
See more and choose to donate CLICK HERE
This subject is emotionally difficult, and the challenge is tough
DEBRA UK – a Spider client for 1 year and counting
