The client wanted to Raise awareness and enhance their brand identity by expanding the audience and knowledge of grapefruit.
We reached out to 16 influencers with a brief of getting them to use Florida Grapefruits in savour or sweet recipes
We then posted these on our feeds once the influencers had shared, somewhere lifestyle shots, some recipes and some great content of the grapefruit
Each month we included the content on our stories and grid feed with the influencers tagging FG
Irish based brand Good4U tasked Spider with driving their awareness, sales and brand presence for the UK, starting with Tesco as a retailer
The Big Idea
A retailer dark ad campaign to push Tesco supported by grid and story content
Key goal was to educate the public on the health benefits and the ways Good4U can be used
Informative and recipe stories for the products and sweet/ savoury ways to use them
pieces of influencer content
pieces of e-sports specific media coverage
With Jack Link’s attending Insomnia Gaming Festival, Spider was tasked with driving awareness amongst UK gamers to promote the brand as the go-to snack for that market
The Big Idea
We ran an integrated PR and social media campaign targeting gamers across the UK by reaching out to major gaming publications to promote the brand
We also organised an influencer campaign to promote the brand, and talk about the reasons why Jack Link’s is the perfect snack for gamers
This helped increase penetration and awareness in that audience
Reach through influencer posts
impressions on reactive content
pieces of coverage
Spiders job was to create and share the perfect snacking set up for the Super Bowl
The Big Idea
We ran a Snackadium giveaway on social media to drive awareness of the wider Jack Link’s range.
For press and social media interactions, we encouraged Brits to consider Jack Link’s as the ultimate Superbowl Sunday and why.
We organised Snackadium delivery to key journalists, influencers, party hosts and buyers an also ran a social media competition for a chance to win these Snackadiums
We ran an influencer campaign on Instagram and TikTok
Pieces of influencer coverage
million reach on social media
Pieces of coverage
What better combination than a juicy burger and a cold beer? Launching on April Fools Day, Byron Burgers wanted to shake things up, introducing an iconic and intriguing flavour of beer…
The objective was simple. To make noise on social media, in the press and get followers and consumers thinking: what’s going on? While engaging with the content.
The launch involved a full social media and PR campaign, including consumer and trade press releases, the team made noise around the new one-of-a-kind beer. Changing the furniture of the Byron Instagram and Facebook pages, an entire content calendar was created around Byron’s ‘Frickle the Pickle’ character, who took centre stage in the campaign. A mix of design and lifestyle imagery was used, along with User Generated Content and influencer imagery. Alongside the content calendar, a number of influencers were invited to try the unique beer, including foodies, lifestyle and beer creators.
Pieces of coverage
In 2021, Merchant Gourmet – the leading pulses, chestnuts and grains brand – became a fully plant-based brand, supporting its mission to make it easier than ever for people to eat more plants to improve their health and the planet.
This mission was part of the brand’s “Appetite for Change” campaign, where they celebrated making small, simple changes that would have a big impact on health and the planet, such as making one meal a week plant-based to reduce eating meat.
To support this, Spider recommended working with a plant-based brand ambassador to convey this message to their followers and help secure media coverage to promote plant-based eating.
Spider suggested working with Gaz Oakley, known for his fame on Instagram as the Avant-Garde Vegan and his Plants Only Kitchen cookbook. Gaz started out as a chef in Wales when he was just 15, and in 2016 decided to follow a full plant-based diet. With Gaz’s big plant-based following that tapped into the Merchant Gourmet audience and his expertise in cooking, he was the perfect ambassador for the brand.
Entering a 12 month contract with the brand, Spider worked closely with Gaz to create recipes, social media content and secure media interviews with top tier publications.
The interviews saw some standalone, top tier coverage appear on the likes on Delish, Sainsbury’s Magazine, Metro, Daily Mail, Daily Express, HELLO! and Sheerluxe, with Gaz discussing many plant-based topics such as how to have a plant-based Christmas, top tips for a vegan BBQ, and how he became plant-based in the first place.
The interviews, alongside a press release to announce the partnership that included stats on the increase in plant-based eating, resulted in a total of 64 pieces of coverage across national, trade, consumer, broadcast and regional publications with over 406 million editorial impacts.
Total engagement rate
Pieces of influencer content
Pieces of coverage
£ Total AVE
To drive trial of Peperami’s Chicken Bites range, Spider was tasked with creating an experimental event on the back of the #BanTheBland campaign to make this tasty product the nation’s snack of choice.
To tap into the Ban The Bland – which shone a light on the boring nature of British snacks – the idea was to focus instead on championing chicken bites as something we should eat more regularly.
The idea to create an event with consumer participation at its heart, with interactive elements that allowed Brits to engage with the Chicken Bites range, generated buzz pre, during and post-activity thanks to the integrated social media and PR campaign.
Spider created one of the first big brand-focused experiential activities post-lockdown and invited media and influencers to this event to trial the product range. This campaign was launched using video and influencer content to drive engagement on social media, and a radio day and press release to drive awareness of the exciting event.
The results of this successful campaign on social media included a total reach across all platforms of 8,086,434 and 932,430 engagements for a total engagement rate of 7.7% against the industry average of 1-3%. 167 pieces of influencer content were also generated and posted across Facebook, Instagram, Twitter and TikTok – with one piece of influencer content on TikTok being viewed over 180,000 times.
Across PR, the campaign managed to gain 301 pieces of coverage with over 89 million editorial impacts and an overall AVE of £465,390. This was alongside the 270 broadcast pieces achieved across London and national radio stations.
The stunt drove a significant amount of product trial for Peperami through a range of touch points throughout the event and retailers reported a rise in Chicken Bites sales following the activity.
Brand uplift of 25 to 35-year-olds
To put Byron on the radar of a younger audience, Spider was tasked with collaborating with another brand outside of the food and drink industry in time for Valentine’s Day.
The objective was simple: to introduce Byron to a Gen Z demographic. The solution? Pairing Byron with popular Gen Z London dating app Thursday.
This brand collaboration was timed to coincide with Valentine’s Day where Thursday users could show their profile at any Byron to receive 2 for 1 on their burgers.
This campaign saw a higher attendance of those between 18 to 24 and a 30% brand uplift of 25 to 34-year-olds. Byron and Thursday’s successful collaboration ran throughout the month of February and across this time reached one million unique people across social media.
Successful, memorable and impactful, this collaboration organised by Spider helped Byron reach this younger demographic they were after.
New social followers
Pieces of coverage
To drive conversation around the start of season for British Apples and Pears, Spider was tasked with creating an exciting campaign to promote the availability of the various varieties of national apples and pears.
Spider launched an integrated PR and social media campaign with Michelin star celebrity chef Raymond Blanc and BRIT award-winning singer (and part-time farmer) JB Gill.
With the aid of video and still content, the team launched the official start of the season across social media, national and consumer coverage. This campaign was further amplified thanks to a specially commissioned sustainability report and specifically targeted retailer digital advertising.
This allowed Spider to hit its objectives for British Apples and Pears by educating consumers on the sustainability messaging of buying local, shining a light on the abundance of varieties the UK has to offer and ultimately inspiring them to purchase British apples and pears in the future.
This successful campaign resulted in 2 million unique people reached, 8 million engagements (with an average 11.8% engagement rate) and 600 new followers on social media.
This start of season campaign also resulted in 365 pieces of coverage across national, consumer, regional and broadcast media including The Daily Mail, The Daily Telegraph, ITV, BBC and OK! Magazine.
Pieces of coverage generated
Reached in one month
At Christmas there is a significant uplift in amount of smoked fish products that are sold, however most people tend to choose smoked salmon.
Working with Bord Bia, the Irish Food Board, Spider was tasked with the challenge to raise awareness of Irish trout products stocked in Sainsbury’s over the Christmas period.
Spider activated an influencer campaign that featured recipes from macro-influencers and micro-influencer product focused content to help push awareness and trial.
In December alone we reached 174k people through 42 pieces of influencer coverage smashing our set KPI of 25 pieces of micro-influencer coverage.
Coverage achieved was published as Instagram posts or stories, tagged the client and Sainsbury’s and communicated key campaign messaging alongside an aspirational visual.
Waitrose shoppers reached in two months
Pieces of influencer content generated
Combined following of our influencers
To launch Keogh’s Crisps, a household name in Ireland, in a very crowded UK snack market.
The business objective was to drive awareness and sales of their new Waitrose and Waitrose.com listing.
Spider activated social media Dark Ads targeting Waitrose customers alongside a paid influencer campaign of foodies and Irish expats.
The two activations played important roles – dark ads give us cost-efficient reach, enabling the brand to hit a large proportion of their target audience, whilst influencers help us to build a community around the brand to create brand advocacy and loyalty.
To drive awareness and trial of Willy’s Apple Cider Vinegar amongst their core audience of females interested in fitness, health & wellness, and the secondary audience of foodie families.
Spider ran a gifted influencer campaign, selecting influencers based on their lifestyle/food & drink background, who’s interests and previous partnerships compliment the brand and it’s values/image.
During October – December 2020 Spider generated 92 pieces of influencer content, with a combined following of 940K. This included branded features on Youtube and Instagram platforms, with influencers creating innovative recipes on their IG stories and feed alongside educating their audience on the benefits of the product and ‘reasons to love’.
•Secured trade coverage including The Drinks Report, KamCity and The Spirits Business
•Delivered 4:1 ROI
•We worked with 100 influencers as part of the organic social activity
In October, Mixers brand Lixir Drinks briefed Spider on raising awareness of its rebrand – announcing the unveiling of a new logo and an exciting new step for the brand as they looked to fizz things up.
After communicating the story to trade press – Spider landed coverage of the rebrand in news sections of relevant publications. While also, ensuring the same publications were made aware of future Lixir brand developments.
Spider also organically targeted influencers to sample the newly designed bottles along with a partner spirit brand for the full experience.
•Spider achieved, reaching 1.7m individuals and generating a total of 114k link clicks
•Spider again over-delivered on KPIs, reaching 2.1m and delivering 110k link clicks, at a reduced budget from the previous year. They even sold out!
For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page.
And contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.
Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns.
We targeted core book-buying audiences and gifters in the run up to the christmas period, as well as testing and optimising both retargeting and lookalike audiences..
Spider has been working with ModiBodi since their initial launch in the UK back in 2018.
Having recently been appointed to also handle their UK based influencer activity, the Spider Lifestyle Digital team rose to the challenge to build awareness of the product in the UK market and help spread the incredibly positive brand messaging to audiences.
After a strategy was developed to target UK-based, female influencers with an engaged audience and keen interest in female empowerment & sustainability, the team has helped contribute to a 250% month on month UK business growth and generated over £20K of direct sales from influencers in June 2020 through personalised discount codes given to each influencer to promote.
Average engagement rate
Spider was appointed to launch new consultancy Yonder to the UK, US and HK markets.
Following a successful merger, Yonder brings together the expertise of four specialist businesses that create the momentum businesses need to achieve long-term success.
We were tasked with utilising social media to strategically spread awareness, maximise engagement and generate leads.
Through a dedicated social media campaign and content stream, Spider created, managed and launched the Yonder social channels (LinkedIn and Twitter), crafting data-led campaigns to propel Yonder forward into the UK and international markets.
One of our initial focuses was to showcase it’s primary proposition (its data tool, Clockface) to target audiences (utilising paid media).
Pieces of influencer coverage generated
Social media users reach
Renowned UK Pet Food brand, Lily’s Kitchen, tasked Spider with the challenge to make Halloween an event for all the family – including our furry friends.
By creating a dedicated hashtag, #TrickAndEat, Spider managed an engaging influencer campaign, encouraging the UK’s pets to showcase their best tricks and funny behaviours in return for… you guessed it – treats, which included the limited edition recipe – Beef Ghoooulash.
Influencers posted an array of content, not only giving Lily’s Kitchen a rich bank of UGC, but also encouraging their own audiences to get involved, thus creating a domino effect of branded content.
The overall campaign was pinned together by an overarching competition to win a range of Lily’s Kitchen recipes which encouraged even more users to get involved – promoted by the influencers we chose to work with.
Working with over 20 influencers, Spider generated 70+ pieces of influencer content reached over 488,000 social media users and kicked of heaps of additional content created organically by the community and added thousands of additional followers on the brands Instagram page!
Pieces of coverage
Overall campaign reach
Reach via influencer posts
New followers in 2 months
Start of season for the apple and pear industry kicks off in September/October, a time when Apples are ripe and ready to be picked, packaged and sent to supermarkets.
Spider was tasked with promoting the “Start of Season for British Apples”, while also spreading sustainability messaging of buying locally grown apples, and educating the public on the abundance of varieties the UK has to offer.
To launch the start of the British Apple and Pear season, Spider worked with TV chef Raymond Blanc as an ambassador and held a virtual webinar. Attendees would be a range of press and influencers, which all attending influencers were to be send a hamper which contained all of the apples spoken about in the event. They would then create recipes featuring these apples.
Spider went on to sort out 10 influencers to attend the virtual event being a range of different foodie and lifestyle influencers, All of these chosen influencers were then sent out a British Apples and Pears hamper which featured 8 different apples as well as accompanying documents such as Raymond Blanc’s tasting notes. Influencers were briefed to post on their Instagram stories throughout the event as well as to create a lifestyle/ recipe style post about the event.
We ended up receiving 22 pieces of coverage which was a range of stories and feed posts. As well as reaching 63,999 people through the Influencer posts and an overall campaign reach of over 1m.
We also amplified this activity by securing coverage, radio days and features, including prime features on Countryfile and ITV.
New social followers
Pieces of coverage
£ Total AVE
To support the launch of Peperami’s latest product – Peperami Chicken Bites, amongst our core audiences of ‘Mums’ and ‘Lads’.
Spider identified ‘dating’ as a passion point for our audience. The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they order. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.
The Spider team delivered a video content series, from creative to execution and paid promotion, creating content around a unique dating experiment.
We recruited three superstar celebrities – Anthony Joshua, Maya Jama and Lewis Capaldi – and each went on a date with three mystery cooks, rating their plate and date each time.
They also then featured in their own recipe video.
Combined Social Media Reach
Combined Social Media Engagements
Supporting The NHS .During these uncertain times, the use in social media has dramatically risen due to lockdown and self isolation. The platforms have become a vital way for us to communicate and connect with family and friends. It’s been a news source to keep updated. It’s also been a fantastic platform to showcase the positive outcomes and efforts born out of the pandemic: one being the British Association of Aesthetic Plastic Surgeons showing their support and contribution to the NHS.
Utilising a dedicated hashtag #BAAPSSupportingTheNHS, Spider leveraged social media to publish content of nationwide BAAPS members (NHS trained) on the front line. Routine surgery for BAAPS is (and continues to be) postponed as emergency procedures take precedence. Up and down the country, support efforts included: surgery; surgical training; telephone consultations; webinars, PPE testing and much more.
On behalf of Spider, we’d like to say a huge thank you to the NHS and key workers!
Kinetica were launching their protein products into the UAE for the first time. They asked Spider to support their online listings on Amazon and Kibsons which enabled users to have products delivered to their door during the pandemic.
Taking a more holistic approach than just formulating a dark advertising strategy, we took over the Kinetica Instagram channel for three months – producing weekly content that inspired potential customers, while retaining the adverts that drove sales as dark adverts.
During the course of the campaign, Kinetica products sold out on Amazon and we reached over 1.7 million people in total!
•We managed to reach chefs and decision-makers from all corners of Southeast Asia.
•Although our ads had a smaller audience compared with other brands, we were able to reach over 200,000 unique users.
•Before the campaign had finished, John Stone signed us up to an additional brief to work on their sales in Ireland.
John Stone, aka ‘the Savile Row of beef’, were launching in Southeast Asia for the first time and wanted to become the first port-of-call for professional chefs in the region.
Using LinkedIn, we created a niche audience of decision-makers from within the food & drink industry in the region – particularly Executive Chefs at high-end restaurants.
We also ran the adverts across Facebook for broad reach and awareness to complete the two-pronged approach.
With the world brought to a standstill by the Coronavirus pandemic lockdowns, it crippled many industries that rely heavily on footfall. The food service industry is perhaps the best example of this.
Spider were approached by Bord Bia, the Irish food board, to engage with Dubai-based restaurant-goers to ensure that the food service sector remained front of mind despite restaurant closures. Spider were briefed to work alongside world renowned chefs that cook with premium Irish ingredients in a #PlateLikeAPro series.
We teamed up with seven professional chefs from world-class hotels who all filmed themselves from their home kitchens recreating signature dishes using premium Irish products such as John Stone Beef in easy-to-manage steps.
With so many people stuck indoors and turning to home-cooking during the lockdown, many of the #PlateLikeAPro sessions were recorded as Live Instagram Stories – something suggested by Spider after a spike in the format’s popularity.
Viewers were given all the tips they needed to make the dishes from home and there was even a competition element – simply tag a friend and win an experience at the chef’s restaurant once it reopened!
Unique users reach
During lockdown one the nation found itself without our beloved high-street restaurant or calling up our preferred takeaway house. Instead, we all had to turn to home cooking, and this meant bad news for snacking brands like Peperami.
On-the-go snacking was no longer happening, so Spider pitched an idea to get people using Peperami slightly differently: #PeperamiFakeaway – a playful parody poking fun at some top restaurant chains who had been releasing their own DIY cooking kits throughout lockdown.
Spider conducted some research to find out which meals the general UK public were missing most during lockdown. This lead us to the top 10 dishes that we wanted recreating with a Peperami twist.
We teamed up with 12 top foodie influencers on Instagram that produced recipes to show their followers how they could have the perfect #PeperamiFakeaway .
All this content was then shared on the influencers page and all Peperami’s social media platforms.
Unique users reach so far
Current clicks and counting!!
Mileeven, the popular Irish Honey brand, had secured a brilliant listing on Kibsons – one of the biggest online supermarkets in the UAE – and wanted to make the most of this through targets social media ads.
Honey is a popular product in the region, so Mileeven were keen to stand out from larger competitors by dialling up messaging around their pure, organic ingredients and talk up their family-run business.
Our creatives championed the owners of Mileeven and gave insight into the background of the product to build their reputation in the UAE.
We created adverts, in both English and Arabic, targeting separate audiences of expats and local residents, with tailored wording and translation to appeal to both.
Following a first month of adverts which raised brand awareness, we then introduced link click adverts to support the Kibsons listing
Unique users reach in UAE
Unique users reach in South Korea, over three month contract
Following some great results, we received the same brief a few months later for the South Korean market.
Given that consumers in the UAE enjoy porridge differently to those in Ireland & the UK, our creatives focused on making new and interesting recipes and demonstrating their products’ versatility.
The client opted to continue with the campaign even after the contract came to an end, extending by a further three months!
After launching in Vietnam, Avonmore were keen to support their listings in their key retailers in the region.
The target audience for the premium milk-based product was mothers with above-average expendable income who are likely to choose higher-quality product.
Spider created a series of dark ads that would resonate with mums looking to find the best available products for their children.
Using Facebook tools, we were able to identify a sizable audience who fit the bill and get the content in front of them.
We were able to saturate this audience by reaching over 450k people 2.5 times over!
•We smashed our initial targets and were reached over 700,000 unique users within Silver Hill’s target market
•We generated over 2,000 clicks to their new website
Silver Hill was looking to target wealthy consumers in Singapore post-covid, directing them to restaurants where their premium duck was being served. Additional focuses were to raise brand awareness and driving consumers to their new website.
Using Facebook Ads Manager, we were able to build an in-depth audience of wealthy users in Singapore, as well as those that regularly eat out at restaurants.
We then targeted these people with adverts that highlighted the brand’s ability to deliver in their region and later, once covid restrictions had loosened, shared details of key restaurants who sold Silver Hill duck.
•We reached every mother on Facebook with a primary school-aged child, showing them content that featured Glenisk’s kids’ yoghurts with key messaging.
•We also reached 1,057,790 fitness & healthy eating fanatics in the country with posts about their protein yoghurt.
•Both products featured enjoyed a double digit rise in sales throughout the campaign.
Glenisk were looking to build their brand awareness in the UAE and highlight their dairy products.
They had three main product focuses in the UAE – their popular protein yoghurt, and their kids’ vanilla and banana yoghurts.
Spider created a series of dark ads that targeted interested people in the UAE who shopped in the stores where the product was available – either online or in store.
For each product, we had unique creatives and a different tailor-made audience.
Pieces of coverage
Appearance APPG appearance
Before the outbreak of COVID-19, the UK’s social care sector had, despite employing and caring for more people than the NHS, scant public or political profile.
When Social Care charity Community Integrated Care approached the Spider Corporate PR team following the outbreak of COVID-19, the brief was to generate any recognition for the sector which was largely ignored by the media and almost entirely omitted from the government’s official COVID-19 plans.
By working to uncover the real stories and plight of social care workers, including (for the first time) announcing cross-industry data on death rates, Spider generated over 240 pieces of coverage for the charity including blanket national and broadcast coverage placing the sector as a whole firmly on the public and media agenda.
Our work which has involved tracking the fast changing daily news agenda helped build the media profile of the passionate and outspoken Mark Adams CEO to that of go-to media commentator for all of the major broadcast outlets and his derision of the Prime Minister’s blaming of care homes for high death rates as ‘cowardly and Kafkaesque’ was not only quoted across the national media but used by Sir Kier Starmer at Prime Minister’s Questions.
Hard-hitting, reactive lobbying was complimented by an ongoing stream of uplifting real-life stories to show positive human experiences of the care sector during lock-down. From stories of England Rugby players shaving their heads for fundraising to staff doing a 1,500-mile charity walk to securing broadcast coverage to celebrate and mark National Care worker Day.
Not only did our comms aid in the sourcing of PPE, help change priority access rules in supermarkets, but also spurred additional emergency investment funding for the sector and put the social care sector at the forefront of the media and national consciousness. Proof if ever, that the mainstream broadcast media influences those in power.
Unique people reached
Followers on Instagram
The UK & Ireland Mushroom Producers briefed Spider to drive awareness around the magical qualities mushrooms contain and educate the nation of the importance of Vitamin D while also building awareness of the retailers they are available in.
To help us spread the word, Spider created a new logo, look and feel and launched new social media pages on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms
To really hit home and engage with our target audience we worked with a range of food influencers, nutritionists and chefs such as Madeleine Shaw, Miguel Barclay and Anna Barnett to further promote the daily use of mushrooms, their health benefits and sustainability messaging.
This was to help get some great easy to do at home recipes as well and continuing the education of Vitamin D enriched mushrooms.
Further to this we also worked with a number of micro-influencers who created recipe posts on their Instagram feed, helping to push the campaign message but also showing how you can create easy to do recipes at home and we supported retailer listing through social advertising, targeted shoppers the products were listed at, and drove awareness and advocacy.
Spider was tasked to help consumers understand that buying British & Irish mushrooms means eating better tasting mushrooms; as they are fresher, higher quality and have travelled less than other alternatives.
To bring this messaging to life and drive awareness of British & Irish mushrooms, Spider drove an integrated PR & social media campaign which launched the Mushrooms Miles Report, a key consumer and trade insight which outlined key facts about mushrooms, how sustainable they are and the importance of shopping closer to home. Alongside the report, Spider also conducted a consumer survey which identified just how little shoppers check a product’s country of origin and how unaware they are of their favourite vegetables’ provenance.
To sit alongside the PR campaign, Spider also built up and managed a number of social media accounts for British & Irish mushrooms. In just a few months, Spider welcomed over 2,500 new followers to their platforms and generated a reach of over 3 million people.
Announcing the news to press, Spider generated 19 pieces of coverage across national, lifestyle and trade press, including larger feature pieces in The Guardian and Daily Telegraph.
To celebrate #WorldJerkyDay Spider were tasked to build awareness of the day itself and Jack Link’s full range of beef jerky.
In order to create a buzz and own World Jerky Day (12th June), the influencers were encouraged to get creative with their beef jerky. This included innovative recipes with their Jack Link’s or how and where they like to enjoy their Jack Link’s snack.
Spider also ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day in the best way, with a whole lot of Jack Link’s beef jerky.
Overall the Influencers posts on their feed not only resulted in a boost of followers but also gained an impressive 29,821 engagements organically and the campaign overall was able to reach 3.6M unique people across all social media platforms
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign.
Reach on launch night
The Spider Social Media team was tasked with relaunching the iconic London Eye with their new sponsors – lastminute.com
Through a dedicated influencer campaign, the Spider team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible!
With a mix of influencers of all sizes, content posted on the launch night reached over 200K Londoners and generated over 10.5K engagements- an outstanding engagement rate of 5.2% surrounding the dedicated hashtag #LastminuteLondonEye with a stunning stream of content created.
Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event
Almond Breeze – a US-based brand – tasked Spider with helping them to stand out in the crowd within a competitive UK alternative milk market.
We were appointed to manage the brand’s social media channels; including content creation, website management, Influencer management, community management and advertising.
Spider was also tasked with redesigning their social channels with a new look and feel to make the brand more engaging, as well as adding elements of fun.
New followers in a few months
Website visitors in the first month and a bounce rate of just 3%
Pieces of media coverage including 6 national pieces
Opportunities to see from coverage
Spider was tasked with launching and driving awareness of British & Irish Mushrooms, getting consumers to understand that buying local means fresher, higher quality produce that has travelled less miles.
An integrated PR & social media campaign – under the name “Mushroom Miles” – a partnership between local farmers, growers and sellers.
Spider designed and launched a dedicated website and logo alongside a consumer report outlining key facts about mushrooms, including their sustainability and the importance of shopping local.
This was supported by a consumer news story highlighting how unaware shoppers are of their favourite vegetables’ provenance and miles travelled. We supported this on social through content across all key platforms, as well as influencer activations.
Pieces of influencer content posted
To support the NPD launch of itsu’s new ‘Meatless Meatballs’ to both the core audience of vegan/vegetarians, as well as the wider itsu audience – convincing them to trial the product.
Spider worked with a number of food and lifestyle influencers from our network to trial the product, activating around #NationalMeatballDay as the hook to maximise coverage and awareness.
All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.
Spider was briefed to come up with a disruptive brand awareness activity to grab both media and consumers’ attention.
Peperami Animal reckoned vegans lead dreary lives, denying some basic pleasures………such as the delicious taste and flavour of a good sausage or beef bar. Animal was determined to give vegans a taste of what they were missing….
To grab media attention, Spider conducted research which revealed that 25% of vegans and vegetarians secretly miss the taste of meat and almost a third still enjoy the tantalising smell of it.
Off the back of this, on 31st January, the last day of Veganuary, Spider let Animal loose onto the streets of London, where he toured the capital, pumping out the smell of meat from a van with two large billboards in tow which stated ‘No one says Vegans can’t enjoy the smell of meat’ on one side and ‘Only one day of Veganuary to go’ on the other. Pulling up at key vegan hangout spots across London, Animal mingled with the crowd handing out samples of the brand’s newly launched Beef Bar.
The one day stunt generated seven pieces of coverage including three national newspapers. While the campaign was also successful across social media with a reach of over 1.6 million and over 250,000 engagements generated.
Pieces of coverage
Spider were asked to help convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza – the very first of its kind!
An integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest.
By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
Taking on the tried and trusted Christmas sandwich, Spider caused a huge media stir with itsu’s unusual festive offering of Japanese dumplings and managed to get the Christmas Cracker featured in the Xmas sandwich roundups of 6 national publications.
Spider was tasked with raising brand awareness for Dell’Ugo and creating beautiful content to inspire people to cook with their products.
As well as building the monthly content calendar and community management, we also redesigned their Instagram page and layout to be more premium and enticing.
We onboarded and managed a group of micro-influencers to broaden our reach, and further spread the message around the ease of cooking with Dell’Ugo products.
This was boosted via Facebook and Instagram dark ads and posts, targeting mums with kids under 16 who do not follow a vegan or vegetarian diet. Market research showed that we need to hit this target group 3-4 times in order for them to consider a new product.
Expleo, the technology and engineering consultancy for innovative companies, sees the world as a playground that’s full of possibility.
Their aim is to help clients accelerate digital change by making the right impact when and where it matters most.
Spider created a unique showcase to demonstrate the incredible, cross-sector work Expleo does, through the launch of a brand new, dedicated microsite called the Expleo World
The interactive Expleo World combines case studies – from banking and financial services, to leisure and entertainment, to transport and aeronautics – to offer a complete 360 view into how Expleo is helping the businesses of today, prepare for the digital needs of tomorrow.
In the Expleo World, you’ll learn exactly how Expleo helped a top UK energy supplier set a new pace with automation; how it enabled the world’s leading car brand to extend a much-loved range; and how a major European airline hub was able to digitise its ground service, thanks to Expleo’s expertise.
Enter the #ExpleoWorld below and discover how Expleo is helping businesses to accelerate digital change today.
Abigail Rogerson, UK Marketing Lead, Expleo who managed the project said: “The Spider team has delivered a strong and unique microsite that exceeded our expectations. Spider brought a creative flare and positive energy to make sure our vision became reality.”
Estimated user reach
Pieces of influencer content from 28 influencers
Following a successful partnership with our Corporate PR team, Union Coffee approached Spider’s Digital Team to help build brand awareness with consumers who were likely to resonate with the brand’s values on topics like sustainability and high-quality fresh coffee.
Using our knowledge of the UK influencer network we approached users that fit with Union Coffee’s ethos, educated them on the brand’s offering and finally sent them gifted product with the hope that they would try the product and be compelled to share with their engaged followers
A sophisticated e-commerce website for the UK agent for the Sonomasks product range. Spider delivered this substantial site with the back end fulfilment and automated processes required to sell these masks. Sonomasks are guaranteed to last over a year. The SonoMask is an antiviral face mask that protects you and the environment. With a clinically validated filtration of 5 microns, it effectively provides a barrier from infected micro-droplets, the principal method of virus transmission.
The site uses the woo-commerce platform integrated into a UK based fulfilment house. The Spider digital team have expertise in all the leading e-commerce platforms and the required technical ability to deliver a full end to end project. This includes existing relationships with a class-leading fulfilment house. Our end to end capability delivers shorter lead times on e-commerce projects.
KPI to reach on social media accounts (Including Facebook, Instagram and Twitter)
Total reach achieved!
Our objective was to help challenge the misconception that lastminute.com is synonymous with impulse and spontaneous breaks BUT instead be known for helping travellers create memorable experiences through their dynamic packages
To influence booking behaviour and travel purchase, we collaborated with three individual influencers. We arranged three individual trips for each influencer, which covered nine destinations and bespoke itineraries.
Rather than drive traffic to various parts of the website, we created dedicated landing pages for each influencer and the brand to drive traffic to – a mini hub that inspires readers, drives awareness and bookings.
Utilising the branded hashtag #TripsCreatedByUs, the influencers documented the booking process, their individual travel experiences and shared both static and video content to inspire the key audience groups we wanted to reach.
Pieces of coverage in 24 hours
Equivalent media value in £
Since appointment in spring 2019, Spider has helped Lily’s Kitchen grow sales by 30%, double its international footprint and make it one of the most sought-after brands in pet food – at least that’s what £100m from Nestle Purina says!
Spider consistently helped build the value of the Lily’s Kitchen brand through big origin-story features with founder Henrietta Morrison in the likes of The Evening Standard, The Daily Telegraph and The Metro.
Glory coverage was underpinned by a growth narrative plotting the appointment of a new CEO, plans for ambitions for international growth, being awarded the Royal Warrant, and celebrating doing business as a founding member of the B-Corp movement in the UK.
Value-building PR was underpinned by reputation boosting social media community management to ensure happy customers alongside positive endorsements from influencers and good scores on influential review sites.
This helped build Lily’s Kitchen’s profile up to market-defying sale of the business to Nestle Purina when Spider co-ordinated a well-messaged and managed announcement with the key ‘business as usual’ message permeating the national city pages and well contained consumer reaction.
New Spitalfields Market was custom-designed for the fresh produce and flower business in the early 1990s and we can still boast trading facilities that rank as second to none. Covering over 31 Acres with over 15,000 products from over 100 countries New Spitalfields Market is a huge wonderland of produce.
Our role was to digitally re-position the market as the premier location for wholesale, service, tradition and innovation. We picked up on the key facts of size, coverage and quality and made this a key feature of the site. Covering multiple languages the site is truly diverse and speaks to multiple audiences across the London wholesale sector.
Pieces of media coverage
Oppo briefed Spider to raise brand awareness around National Ice Cream Month, in what is an incredibly crowded market.
To dial up the brand’s core USP – its flavour credentials – Spider worked with Oppo to launch the ultimate competition to win a year’s supply of ice cream and help to choose the next range of flavours.
Spider crafted a press release to issue widely to consumer media including nationals, consumer lifestyle, broadcast and regional publications. This was supported by targeted media and influencer seeding.
Pieces of coverage
National and broadcast opportunities
Major supermarkets Lead generation
Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons.
Our strategy of proactive newsjacking, pressing for better government action against single use plastics saw them appear in The Grocer, BBC News, Talk Radio and Wired.
By Specifically responding to packaging and sustainability announcements from major brands, we were able to directly drive sales enquiries and put Transcend firmly on the radars of major brands..
When COVID-19 hit, we helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand.
British Apples and Pears appoints Spider to handle its communications brief
Spider is delighted to announce that it is getting its teeth stuck into the British apple market as it is appointed by British Apples & Pears to handle its PR, social media, trade communications and website management.
Following a brief to increase awareness amongst consumers for British apples and pears, Spider devised a series of campaigns and activations to not only encourage shoppers to put apples to the top of their shopping list, but also shake up the sector and showcase the extensive repertoire of apples grown in the UK.
Sara Pearson, Spider CEO says; “I have always been passionate about getting British produce put firmly back on the map, which is why we are so delighted to be helping British Apples & Pears in their quest to achieve this. We have strong plans in place to drive awareness and engagement across a wide audience, whilst helping to get British apples firmly back onto supermarket shelves.”
British Apples & Pears is the trade association that represents British apple and pear growers. Formed in 1990, the body is led by a committed board of grower directors, who work year-round to promote the delicious and high-quality top fruit.
Pieces of coverage
Pieces of national coverage
We were approached by STRYYK – the non-alcoholic spirits brand – to raise awareness for its range of non-alcoholic spirits, including Not Gin, Not Rum and Not Vodka, promoting the brand as “All the spirit, none of the alcohol”. The brief asked us to drive awareness and boost sales of the range, establishing STRYYK as a key non-alcoholic player in the market.
We were tasked to overcome negative public attitudes towards non-alcoholic products on the market, and achieve cut through in an increasingly crowded market, increasing its share of voice in the no/low alcohol market.
Spider achieved over 68 pieces of coverage within 6 months, pitching to consumer media for product placement opportunities in the food and drink news pages, shopping pages, recipe pages, as well as pitching for round-ups in key sales periods such as Sober October and Dry January.
Pieces of Coverage
Social Advertising Reach
London Consumer PR agency Spider were appointed by PMS International to drive awareness and sales in the run up to Christmas for their Elves Behavin’ Badly brand. The brief was to bring the iconic elf duo of Elfie and Elvie to workplaces, social hangouts and homes across the U.K, encouraging the public to get pranking using the naughty elves.
Spider curated an integrated PR and Digital campaign to take the Elves Behavin’ Badly craze to the next level. Centering the idea around office pranking. The Agency executed a campaign that asked people ‘don’t take your elf to work but they might just show up’.
Targeting the media houses offices and ITV and BBC, the elves caused mayhem. Recruiting Joey Essex in the quest to get ‘double naughty’ these elves went pranking. With a video narrative that saw Joey get pranked in an office and taking to the tubes and streets of London for a stunt with a pair of life-sized Elves, we ensured that everyone snapped and shared #NoElfControl in the lead up to Christmas. Not only was this hashtag utilised to support the video and experiential activation. Furthermore it spearheaded a dedicated social media content stream that encouraged User Generated Content.
Notably with coverage across National, Lifestyle and Broadcast media, including feature pieces on Daily Mail, The Express and Metro as well as the likes of Radio 1, The Jeremy Vine Show and The Last Leg, these elves caused a storm with adults (not just children), all itching to get in on the pre-Christmas fun.
Combined reach on social media
New social media followers
Iconic biscuit brand Fox’s challenged Spider to raise awareness for all its npd whilst constantly remind consumers of its much loved, nostalgic core range
From Q3 in 2018, these included Chocolatey Squares, Party Milkshakes, an innovative Double Dough cookie, Party Ring buckets, and Extremely Chocolatey dark chocolate and raspberry cookies – a real taste explosion into a mature market.
The Agency’s creation of engaging social media alongside a mass influencer campaign, generated widespread exposure and significantly over delivered the guaranteed media results.
Fox’s, as a market leading brand chose Spider’s digital and PR expertise knowing that creative innovation would be baked into the service to get them the commercial results they need
FOX’S – a Spider client for 1 year and counting!
Pieces of coverage to date
Spider has been working with itsu on a retained basis to build brand and product awareness across both itsu [restaurants] and itsu [grocery] boosting sales and positioning founder, Julian Metcalfe OBE as a business pioneer. Helping to position the business as the brighter future of fast food through corporate profiling, trade and consumer PR, Spider has delivered exceptional results. In the last seven months alone, the team has landed 179 pieces of coverage in the titles such as BBC Radio 4, BBC News, Daily Telegraph, The Financial Times, Daily Mail, The Grocer, Big Hospitality, Delicious, Fabulous and more…
Food and drink lovers out there, we have news that will make your mouth water!
Melia Hotels has appointed Spider to launch its latest gastronomic enterprise, SW7. Through a fully integrated PR, social media and influencer campaign, Spider is tasked with putting West London’s newest dining hotspot on the map.
SW7 serves an indulgent menu of international dishes masterminded by renowned Head Chef, Javier Rodrigo Alviz. Guests of SW7 can enjoy the elegant (and certainly Instagrammable) interiors that draw inspiration from William Morris designs, whilst choosing from a comprehensive drinks list that also takes inspiration from the famous British artist. Head Chef Javier Rodrigo Alviz began his career in Madrid, before coming to London in 2014 to work in some of the city’s most iconic hotel restaurants, including the Claridge’s and the Waldorf Hilton.
A desire to learn the latest culinary techniques led Javier to join Adam Handling’s team at Frog restaurant in Covent Garden. From here he took up the reins at Melia White House last year, before transferring across to SW7. Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world’s largest resort hotel chains.
It currently has more than 350 hotels in 35 countries on 4 continents. The launch in London of SW7 Restaurant coincides with the relaunch of the newly refurbished Melia Kensington.
Sara Pearson, CEO, Spider says: “We are delighted to be working with Melia, a personal favourite having spent many times staying in Melia hotels in Spain. Spider’s contract includes running the social media channels and influencer activity and working alongside our sister agency, travel specialists – Kitten & Shark who do the PR”
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The world’s largest express transportation company has a strong reputation for serving up success to global corporates.
To broaden this perception and strengthen its position as one of the UK’s leading champions of export support to small businesses, Spider created the Export Epicentres report. The report identified the UK’s most successful export regions and drilled down giving detail highlighting individual strengths of different cities and towns.
The report generated substantial national coverage and highlighted that regional cities often defied international perceptions, with Bradford topping the list.
The Agency used creative thinking to confirm FedEx’s authoritative position and supply valuable thought leadership which bonded SMEs to the global giant via its target audience.
FedEx – a Spider client for 7 years and counting!
Pieces of coverage
Return on Investment
Leading London developer Canary Wharf Group instructed us to promote their new residential neighbourhood, Wood Wharf. Amongst this sits the important task of promoting it landmark development, One Park Drive, as well as the first private residential sales building to open on the Canary Wharf Estate, 10 Park Drive.
Wood Wharf is a new community with the buzz of city life, filled with up to 3,600 new homes, 380,000 sq.ft. of retail space, eight acres of public spaces, plazas and parks.
Through a series of carefully crafted press releases, one-to-one press tours and wider events, we have been able to secure over 150 pieces of coverage in international, national, local and online titles, since joining the Canary Wharf team in Summer 2018.
Combined accounts reached
Average engagement rate (Industry average is 0.48%)
To celebrate their 115th anniversary, Typhoo unveiled its latest redesigned logo and packaging, and appointed Spider to cause a stir on social.
As the milestone approached, Spider , one of the top food pr agencies, launched an engaging throwback social media campaign that took UK tea lovers on a virtual trip through Typhoo’s heritage since 1903. From art deco posters to vintage footage and celebrity commercials, followers on social stepped back in time to step forward, returning to Typhoo’s new look reveal.
Spider understood the reverence and value of the brands history and its iconic status in British tea drinking. The simple but highly effective creative strategy made full use of this history and brand power to deliver the guaranteed results quickly and measurably.
Give us a call to talk about how Spider will get the results your brand needs.
The kettle’s on.
TYPHOO – a Spider client for 3 years and counting!
Merchant Gourmet briefed spider to raise awarenss for its range of pulses and grains, with a particular focus on Puy lentils. As one of the leading merchandisers of Puy lentils, we soon learnt the importance of increasing consumption for the category as a whole and not just the brand.
With many consumers in the dark on how easily they can be incorporated into their daily diet, Spider proposed the idea of hosting a trip to Le Puy-en-Velay, the home of the Puy lentil.
Inviting key press and influencers on an authentic ‘Field to Fork’ journey that showcased the heritage and provenance of the humble lentil, and gain an insight into the history and origin of the Puy lentil.
Since July 2019, Spider has achieved over 50 pieces of coverage and a reach of over 29 million (29,255,000)
• Conducted four separate sampling activities in one day across the UK for World Jerky Day
• Over 20,000 samples were distributed during the day, more than 5,000 per location
Positive consumer feedback including:
• There’s no better jerky than Jack Link’s
• I’m obsessed with jerky!!
• I have just tried the Jack Link’s beef jerky and it was so tasty I had to come out for another sample before it all ran out
The challenge was to create impact for Jack Link’s Jerky amongst category buyers at key supermarkets to get the brand front of mind with the buyers and category heads.
On World Jerky Day (there is a day for everything!) Spider set up sampling exercises outside the head offices of 4 leading supermarket chains: Sainsburys, Tesco, Morrisons and Co-op. The Agency also did another ‘midnight guerrilla activity’ and placed helium balloons on lamp posts, road signs and trees on the car journey routes the buyers would take to reach their offices
The helium balloons carried the Jack Link’s logo and slightly risqué slogans replacing the word ‘work’ with jerk from well-known songs: ‘hey-ho, hey-ho, its off to jerk we go’ and ‘jerking girl’
The client said: “it was amazing. Please come up with another equally disruptive idea for World Biltong Day” (so we did)
JACK LINK’S – a Spider client for 2 years and counting!
Spider’s scope of work aimed at positioning DEBRA as lead charity in the space, building relationships with key media, influencers and external stakeholders.
Spider devised a strategy which focused on raising awareness ahead of the conference, generating coverage and driving attendance.
DEBRA, a national charity supporting people suffering from Epidermolysis Bullosa (EB) appointed Spider to launch its first global congress.
This ground-breaking, first ever, worldwide gathering for the ‘Butterfly Children’ as suffers are known – will bring together all the global know how on EB research, clinical management, and the EB Community.
By pooling this understanding across the key stakeholders will give guidance to professionals engaged in the specialised field and help in the development of strategies for research, regulatory issues, funding, and roll-out in healthcare communities.
See more and choose to donate CLICK HERE
This subject is emotionally difficult, and the challenge is tough
DEBRA UK – a Spider client for 1 year and counting
POSTS CONTAINED #LADYHOLE
OF THOSE REACHED ON THE HASHTAG WERE MALE (THE TARGET AUDIENCE)
POSITIVE OR NEUTRAL SENTIMENT
Expert social media Agency Spider created a highly disruptive campaign for April Fool’s Day. The Agency chose to capitalise on a topic that already had the nation chatting: gender equality.
Peperami’s famous ‘Animal’ character – not known for his political correctness – decided to join the debate and identified that there are 413 words in the English language that start with ‘man’ and only 20 that start with ‘lady’? This was a fact that Peperami ‘Animal’ just had to get behind!
To right this wrong, when dawn broke on 1st April 2019, London woke to a cover-up like no other. During the night, Peperami ‘Animal’ and renamed the capital’s manholes #ladyhole
Within 24 hours the hashtag gained 2,941,677 impressions
Manhole to ladyhole – Spider took on this blatant gender inequality with its trademark fearlessness.
PEPERAMI – a Spider client for 3 years and counting!
Pieces of coverage
In celebrating the brand’s 20th anniversary and to cement its position as the iconic pioneers in online travel, Spider was engaged to deliver widespread national coverage.
The Agency activated a campaign that took followers on a journey of the brand from its inception in 1999 as internet disrupters, to online travel leaders in 2019. This centred on interviews with the CEO and CMO of lastminute.com in all key National and trade media putting a human face to an online business.
Utilising a simple message conveyed clearly and consistently enabled Spider to deliver stellar media results.
20 years is a long time in a highly competitive business sector and the trust built over that time is a valuable brand position, Spider understands this unequivocally and is proud to be trusted by lastminute.com.
LASTMINUTE.COM – a Spider client for 2 years and counting!
For the ladies who lunched in Belgravia it stood to reason they would be thrilled for their pooches to have the same opportunity to dine and be social in their own special place.
Spider, one of the top food pr agencies, created the world’s first-ever Doggy Diner with tables set at different heights embedded with bowls, to suit the tiniest to the largest canines, where they could enjoy the finest doggy cuisine from leading premium pet food brand, Lily’s Kitchen.
With facilities that included a breakout area for relaxing post-meal on dog-eared sofas to strategically placed lamp posts for maximum comfort.
It probably helps that Spider was a pioneer in dog-friendly offices, leading a trend from 18 years ago. Annie, Bruce and their predecessors have always played an important role in client selection.
Lily’s Kitchen – a Spider client from 8 years ago who came back at the start of 2019
PIECES OF COVERAGE
RETURN ON INVESTMENT
Sustainable leak and period proof undies and swimwear brand appointed Spider to handle the launch in the UK. A well-established company in its native Australia, Modibodi was looking to make the same splash in the UK and drive ecommerce with its new co.uk website.
The brief was to reach the women’s lifestyle media, influencers and bloggers to trial and review the range. The Agency did this by engaging with the UK female by creating a platform for discussion on sensitive subjects and sustainability issues connected to women’s lifestyle.
Modibodi invested its entire marketing budget with Spider and undertakes no above the line activity, such is its confidence in getting the right of level of media traction and in the Agency’s ability to deliver stellar results which have helped deliver double digit growth
Working with influencers, creating media events to showcase the products and securing blogger review to build SEO is all part of the Spider brief. Spring 2019 saw the launch of RED, the sister brand of Modibodi for teens and tweens with the Agency driving a back to school and mummy influencer campaign.
Proving that a brief brief can also be very long term. Modibodi – a Spider client for 18 months and counting!
*Figures provided by Modibodi
Combined Social media reach
Total pieces of PR coverage secured
Purveyors of premium gin for over 150 years, Hayman’s of London appointed Spider to support the brand relaunch and the opening of its band new distillery. Being in the very crowded gin market, the challenge was to increase share of voice on social media whilst maintaining Hayman’s position as champions of ‘True English Gin’.
Using a combination of hyper targeted PR and social advertising, social listening and influencer marketing, The Agency encouraged city dwellers from all corners of the capital to experience the first ever gin-themed pop-up cinema in a working distillery.
With an ambitious hit list of media titles and with so much other compelling activity for the media to choose from, the Spider team had to convert journalists into serious fans who would be excited by the Hayman’s proposition!
The Agency delivered on its guarantee to generate rafts of coverage which drove ticket sales for tours and special events at the distillery but also achieved volumes of Hayman’s Gin PR coverage for the new pack designs – a particularly tough challenge with no new products to promote
Spider – was just the tonic the brand needed
PIECES OF INFLUENCER COVERAGE
Cuisinart kitchen appliances are a household name in the US and needed help to stand out from the crowd in the UK market. Launching a new ‘style’ range – stunning appliances in gorgeous colourways intended to make a statement in the kitchen – Cuisinart appointed Spider to manage its social media including content creation, advertising, community management and influencer partnerships.
With the priority aim of increasing awareness and sales through John Lewis, the Agency focused on delivering a highly targeted campaign to deliver quick and measurable ROI. This included link click advertising targeting John Lewis customers and avid foodies whilst running an influencer campaign alongside.
Cuisinart achieved measurable sales increase and the Agency’s contribution proved to be an essential ingredient in the mix.
CUISINART – a Spider client for 18 months and counting!
Pieces of coverage in 11 months
BAAPS is the trade body that promotes excellence and safety in aesthetic plastic surgery. Spider won the pitch to handle the high volume of media requests, whilst proactively generating opportunities to tell positive stories about the sector. It also briefed Spider to totally revamp its brand and presence on social media.
The Agency began by recrafting the narrative for BAAPS and restructured the press office to capitalise on breaking news about plastic surgery, as well as being recognized as the authoritative voice on plastic surgery. This included advising on launching BAAPS own audit figures, which secured considerable national exposure.
BAAPS’ presence on social media was significantly realigned to have a new look, feel and content strategy that sought to highlight the many benefits plastic surgery brings to society.
An emotional subject carefully handled with confidence by the Agency, just what the doctor ordered!
BAAPs – a Spider client just going into year 2.
Total campaign impressions
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Total media reach
Helped to raise
Founded in Australia, the MS International Federation wanted its Kiss Goodbye to MS campaign to expand globally and appointed Spider’s support to deliver maximum media and online traction. Operating in a crowded charity sector, MS International Federation needed to grow its profile and overall brand awareness through a deep-rooted sense of familiarity and trust. To do this the Agency created fresh hooks to attract media and deliver new supporters
The Agency was appointed just four weeks before the launch and had to develop a concept that would not only fit in with the bold and empowering spirit of Kiss Goodbye to MS but would work globally as well.
The Agency creative centred on getting people to join the MS Squad by snapping their ‘gameface’ lipstick selfie whilst challenging five friends to do the same.
And it worked!
MS INTERNATIONAL FEDERATION – a Spider client for 18 months and counting!
• Delivered high quality media coverage across Europe, including on CNBC
• Successfully highlighted the expert advice and support FedEx provides to European SMEs
• Raised the profile of FedEx across the European SME community
• Led discussions on the exporting activity of European SMEs, encouraging this group to look to international opportunities for growth and prosperity
• Successfully positioned FedEx as a key player within the digital economy, highlighting the growth potential
FedEx Express commissioned global research to gather ground-breaking and innovative insight into the unreported issues impacting small-to-medium sized enterprises and to truly understand their exporting activities.
Three years ago, Spider created a campaign concept that resonated with the small business community – creating the Great British Export Report. Following its success, the report has been rolled out globally, manifesting into the FedEx SME Export Report. The latest study found that e-commerce was generating optimism and growth for SMEs.
Spider was tasked with being the FedEx Express European Hub agency – due to its expertise in executing high level research. Coordinating six European markets, Spider developed a multi-layered campaign ensuring maximum impact, including:
• Creating an stimulating report, that interpreted the research and provided strong analysis
• Gained insight from a leading academic, enhancing the report’s credibility
• Furthered the report’s findings, by producing a visually engaging infographic
• Coordinated six translations of both the report and infographic
• Communicated the main European findings to key media
FedEx Express commissioned research to gather ground-breaking and innovative insight into the unreported issues impacting European small-to-medium sized enterprises (SMEs) and to truly understand their exporting activities.
Pieces of coverage
Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive sales
Spider was given an initial 6-month brief to drive awareness through key media and secure column inches in gift guides over the festive period. The results were outstanding and helped deliver a 266% y-o-y increase in sales. And the Agency was appointed on a retained basis!
Proving that projects are a good way for both client and agency to test the water.
The Cheese Geek – a Spider client for over a year and counting!
Pieces of coverage
Posts social engagement
Spider, the creative pr agency in London were briefed by Luxury Irish chocolatier, Lily O’Brien’s with a dual task – support the launch of its new ‘Share Wisely’ brand positioning and drive sales and awareness of the brand in the run up to one of the key annual sales periods – Mother’s Day.
The Agency needed to create cut through and desirability for the brand amongst its target audience identified as ‘modern pacers’ – professional women in their 30s who pride themselves on having style and a sense of humour. With this in mind, Spider partnered with Radio 1 DJ and TV presenter Alice Levine – who was slap bang, profile perfect for the Lily O’Brien’s target audience
With Alice as the host, the Agency held an exclusive press and influencer ‘Share Wisely’ Mother’s Day event which generated considerable PR and social media exposure.
As Forrest Gump said “Life is like a box of chocolates. You never know what you’re gonna get.”
Spider well understand that life is like a box of chocolates, it’s just that at Spider with its unique guarantee you know what you’re gonna get!
LILY O’BRIEN’S – a Spider client for 3 years and counting!
Pieces of coverage
Return on Investment
Prior to the launch of the third phase of the landmark Southbank Place development – Belvedere Gardens – in 2016, we were tasked with introducing the collection of new apartments to the media, whilst maintaining a presence for the wider development. Still working on this iconic project, we’re continuing to create a buzz that will help cement Southbank Place as one of the most recognisable developments in London.
In terms of offering, Southbank Place occupies a 5 acre site surrounding the Shell Tower, with a range of apartments from one to three bedrooms. With globally-renowned architects designing a unique collection of modern buildings, the Waterloo development is a high-end offering with views of some of London’s best known landmarks.
Pieces of coverage
Return on Investment
Having worked with the Russell Simpson team for a number of years, we’ve played a key role in building the agency’s brand in London, the UK and abroad, whilst also placing individual instructions in top tier media.
Priding ourselves on consistently delivering high-quality press coverage, our best results come from a mixture of profiling, market commentary and property specific campaigns, including one-to-one interviews, commercial updates, commentary on the market or a particular sector, as well as individual property stories – making them stand out from the crowd.
To date we have generated over 400 pieces of coverage, as well as achieving high placement in the Spear’s Indices and Prime Resi’s Top 50 Estate Agents list four years running.
TOTAL PIECES OF COVERAGE
CIRCULATION OF A PIECE OF COVERAGE ON MSN
Enterprise Ireland is the Irish Government agency responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. It is also the third-largest seed investor in Europe. Its mission is to enable Irish businesses achieve global success and realise their ambitions on an international scale. Enterprise Ireland appointed Spider to strengthen and grow its clients’ export base to the UK.
Especially important given the seemingly never-ending uncertainty around Brexit, there needed to be a focus on providing greater support to those ‘Brexit exposed’-sectors, as well as supporting companies where opportunities in the Brexit process might arise.
The Agency’s Enterprise Ireland team has built a clear and cohesive narrative on the power of Irish talent, innovation, and ambition. This has been focused at UK buyers in key sectors to support sales potential while sustaining and helping grow UK contracts.
Bringing commercial thinking in all it does, Spider has become a valued part of the Enterprise Ireland business proposition.
ENTERPRISE IRELAND – a Spider client for 2 years and counting!
Pieces of coverage
The fast-growing and ambitious company, English Tea Shop, is a leading ambassador for sustainable practices, making its employees and suppliers’ livelihoods its first priority and promoting the principle of value sharing.
In support of this Spider developed a compelling programme of profiling and thought-leadership activity based on all things green and good. This coupled with the company winning awards that recognise its CSR principles has resulted in Founder of English Tea Shop, Suranga Herath, becoming one of the most respected voices not just in sustainability practices but also in the wider business world where the company is recognised as one that leads by example.
Award winning campaigns from Spider – if it sounds like your cup of tea, come have a cuppa
ENGLISH TEA SHOP – a Spider client for 4 years and counting
Pieces of coverage
Return on Investment
Union briefed Spider, the creative PR Agency to help it retain its position as a pioneer in the coffee industry, nurturing existing and helping create new relationships with the trade and by positioning it as a craft business with a keen eye on sustainability.
The Agency’s creative PR recommendation was to extend Union’s position as thought-leaders in all things sustainable, particularly its founders Steven and Jeremy. In doing so, Spider helped Union achieve a louder voice not just in the coffee market but beyond, showing that a craft business could indeed be scaled
Successes included over 30 one-to-one interviews with the co-founders leading to full/half-page coverage in the Financial Times, The Times, The Sunday Times, Independent and The Sunday Mail. The campaign is directly attributable to helping Union win a Queen’s Award for Sustainability, being listed within the Sunday Times Fast Track 100: Ones to Watch and being chosen to supply the coffee for First Class and Business travellers on British Airways.
Union … coffee that can turn a casual chat into a proper conversation.
Pieces of coverage
Return on Investment
Specialising in luxury boutique projects, One Point Six prides itself on delivering homes that have been designed to the highest standard imaginable.
Recent campaigns have included an opulent apartment launch on Pont Street, which benefitted from Vastu Shastra interior architecture, as well as a spectacular home within Observatory Gardens, Kensington, which was sold for a record price.
Pieces of coverage
Return on Investment
An exceptional one-off project, we were asked with the international launch and positioning of Lansdowne Place to key target markets through high-profile media coverage.
Though a number of individual and group press trips, we were able to secure multiple full-page press features on the development in a wide array of top tier UK and global news publications. This accompanied various market-driven focuses, highlighting the growth of the Dublin luxury residential market.
Coverage included dedicated features in titles such as FT How to Spend it, The Times, The Sunday Times, The Telegraph, Mansion Global, Robb Report, Mail Online and City AM.
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Food and drink PR agency London – Nature’s Finest, the UK’s no.1 potted fresh fruit brand, is on a mission to help mums and dads banish chocolate bars and gummies to encourage healthier replacement snacking options with a more naturally sweeter alternative.
Spider, food and drink pr agency London focused on using social media as a communication tool to directly reach UK parents (predominantly mothers with children aged 2-5). Through influencer collaborations, partnerships and a strategic paid media strategy, the Agency has demonstrated the benefits and versatility of potted fruit as a snacking alternative to children.
Spider’s challenge has been to create a memorable new look and feel to the brand’s social channels by introducing creative ways to introduce fruit into the diets for both children and adults to enjoy.
Getting fruity for all the right reasons.
NATURE’S FINEST – a Spider client for 5 years and counting!
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Our ongoing Property PR for residential agents Finlay Brewer’s brand within the wider London market, national and international press. This has included positioning key members of the sales and lettings team as market experts, whilst also placing individual instructions in high-profile media that will generate high-quality sales leads.
More recently, we launched Finlay Brewer International, the global arm of the business, with offices in Monaco
One of our most enjoyable projects for Finlay Brewer was The Brook, which was the former home of renowned landscape artist Lucien Pissarro. The property featured in every major national newspaper, as well as a number of international and online titles. The communications programme generated a number of enquiries from high-profile purchasers, whilst eventually achieving a successful sale for above the asking price.
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Appointed in March 2017, specialist developer Chalegrove Properties, entrusted us with the prestigious task of launching its flagship development – Landmark Pinnacle, London’s tallest residential tower.
Situated in a prime position on South West India Dock (overlooking Canary Wharf) the iconic 239 metre (784 ft.) high 75 storey, Squire & Partners-designed, building provides the highest private residential gardens and gymnasium, as well as the best views of London.
Our brief is to ensure Landmark Pinnacle is at the front of the residential news agenda, in both the UK and overseas, through a combination of creative campaigns, development updates and new phase launches.
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Sexual wellness brand Satisfyer approached Spider to be its UK PR partner. The brand was already working with other agencies in the PRGN (Public Relations Global Network – a worldwide association of independent agencies where Spider is the UK representative). The brief was to create a global launch campaign that would work across many different territories.
In particular, the challenge was to take away the stigma often associated with adult toy brands by positioning Satisfyer as a lifestyle product and opening it up to the mainstream media.
Commissioning a sex and relationship expert (now part of the in-house Satisfyer team) and focusing on female sexuality to make national headlines.
The Spider campaign has ushered sexual wellness into the mainstream by hosting regular blogger and media events to educate journalists about the brand’s extensive range of products and has helped it win international awards for design and function.
The Agency is recognised as delivering stand out work in this specialised category
Satisfyer – a Spider client for 2 years and counting!