Client Workshop This is intended to be used in a Web Client Workshop. Understanding your demographic Before we can begin to write content, we need to understand who the content is for. Most websites have multiple user types, and so writing content without a strategy is difficult. Ultimately the content has to be focussed, in order to ensure it is of value to the user. Choosing who to develop the content for is key to your site's success. What brand awareness do you have, and in what form?How do you currently generate business leads? How do people hear about you? Do you have any print based media? Your brand awareness builds on the assumed values your users start with; users are more likely to stay longer and be more forgiving if the brand has a stronger connection with them. Who are your users?Define each of your user types.Which user type primarily represents your turnover?Where are your companies Geographically?What are your users' goals?What would you like each user type to achieve when visiting your site.Why would users visit your site?What drives each user type to view your website.What does each user type need?Topics to consider may consist of: Why is the project being commissioned? What demographic is being targeted? Is the site conversion focussed, or is it a portfolio / showcase?What is your user age range?List the age ranges for each user type.What Navigation Layout do you need?VerticalHorizontalWhat pages do you need?Consider what each user type is looking for and what they need. There should be some overlap between user types - try to find pages that suit the needs of multiple types. Please list by name, as best you can, all the web-pages you will want on the new site. Please list them in hierarchical order (along with any key features required on an individual page listed alongside that page in brackets)What are your hero pages?From the list user groups we will need to define what hero pages are required. (Top of page) What is the primary users' Call To Action?(End of page) What/where should the user do/go now?