Luxury Irish chocolatier, Lily O’Brien’s, briefed Spider – one of Londons most creative Food PR companies with the dual task – support the launch of its new ‘Share Wisely’ brand positioning and drive sales and awareness of the brand in the run up to one of the key annual sales periods – Mother’s Day.
The Agency needed to create cut through and desirability for the brand amongst its target audience identified as ‘modern pacers’ – professional women in their 30s who pride themselves on having style and a sense of humour. With this in mind, Spider, the Food and Beverage PR Agency based in London partnered with Radio 1 DJ and TV presenter Alice Levine – who importantly was slap bang, profile perfect for the Lily O’Brien’s target audience.
With Alice as the host, the Agency held an exclusive press and influencer ‘Share Wisely’ Mother’s Day event which generated considerable PR and social media exposure.
As Forrest Gump said “Life is like a box of chocolates. You never know what you’re gonna get.”
LILY O’BRIEN’S – a Spider client for 3 years and counting!