Spider’s Consumer PR and Social Media team announces Elves Behavin’ Badly win, in time for a mischievous Christmas campaign.
The countdown to Christmas has well and truly begun, It’s time to think about hanging the mistletoe, decorating the tree and jingling those bells, but there’s just one (or rather two) small things that one simply must do in order to get in the true Christmas spirit – pick up the striped legs of a pair of elves from the Elves Behavin’ Badly gang and get mischievous! This Christmas, Spider is delighted to have been appointed by PMS International and its brand Elves Behavin’ Badly, to raise awareness and drive sales throughout December.
With a targeted social, digital and PR campaign, across consumer and trade, you can expect to see the elves popping up in all places from November onwards. Spider will begin activity by undertaking a mischievous video feature, with a few well known TV stars, as they warn people ‘don’t take your elf to work but they might just invite themselves’. In addition to a fun filled video, the Spider team will be taking to the streets of London with an engaging experiential activity and will be running a campaign on social media throughout November and December, including social advertising, content creation and management.
Over the next few months consumers will be able to watch, read and see how just fun Elves Behavin’ Badly can be!