Fedex SME Export Report  - Championing small businesses across Europe

WHAT WE GUARANTEED. WHAT WE DELIVERED

•  Delivered high quality media coverage across Europe, including on CNBC
•  Successfully highlighted the expert advice and support FedEx provides to European SMEs
•  Raised the profile of FedEx across the European SME community
•  Led discussions on the exporting activity of European SMEs, encouraging this group to look to international opportunities for growth and    prosperity
•  Successfully positioned FedEx as a key player within the digital economy, highlighting the growth potential

 

FedEx Express commissioned global research to gather ground-breaking and innovative insight into the unreported issues impacting small-to-medium sized enterprises and to truly understand their exporting activities.

Three years ago, Spider created a campaign concept that resonated with the small business community – creating the Great British Export Report. Following its success, the report has been rolled out globally, manifesting into the FedEx SME Export Report. The latest study found that e-commerce was generating optimism and growth for SMEs.

Spider was tasked with being the FedEx Express European Hub agency – due to its expertise in executing high level research. Coordinating six European markets, Spider developed a multi-layered campaign ensuring maximum impact, including:

•  Creating an stimulating report, that interpreted the research and provided strong analysis
•  Gained insight from a leading academic, enhancing the report’s credibility
•  Furthered the report’s findings, by producing a visually engaging infographic
•  Coordinated six translations of both the report and infographic
•  Communicated the main European findings to key media

FedEx Express commissioned research to gather ground-breaking and innovative insight into the unreported issues impacting European small-to-medium sized enterprises (SMEs) and to truly understand their exporting activities.

 

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