Food and Drink Brands PR

Beverage and Food PR Agency London Spider delivered for Merchant Gourmet. Especially to increase consumer awareness for its ready to eat grains and pulses and particularly to build an understanding of  Puy lentils. •  Puy lentils are  like champagne. In fact they have to come from Le Puy-en-Velay in France for them to be considered Puy lentils •  Media and influencers went on a visit to Le Puy.  Then a trip to a local lentil factory where they watched a video on the history of lentils, and the production process. •  Notably Puy lentils are grown without chemicals from a small cooperative of farmers. •  Guests also went to the lentil field to see how the lentil is harvested and grown. Consequently they were given  a cookery lesson with a local French chef and also took a tour around the historic town of Le Puy. As a result the trip elevated the humble lentil to superstar status. Spider & PRGN PRGN is a connected network of 50 independent PR agencies, servicing key markets around the world. As leaders in their respective regions, PRGN agencies offer the in-market delivery expertise for campaign success of a local PR firm, yet on a global scale. Each partner agency knows its local community and how to help clients connect with their audiences in those regions. Spider is the UK agency in PRGN giving Spider clients unprecedented access and support in all key markets across the globe. Contact us now to talk about how we can help you achieve superstar status

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