We were approached by Tyrrells – the premium English crisp brand – to raise awareness for its range of snacks.
Immediately they asked us to coordinate an ‘entertaining’ launch together with nurturing the brand’s artisanal roots.
Creating Red, White and Blue Crisps in honour of the Jubilee, Cricket Tea Crisps and Red and White ‘Merry Crisp-mas’ festive crisps.
In just three weeks, the Jubilee Crisps campaign secured over 40 pieces of coverage.
As a result of the strong coverage, Buckingham Palace requested stocks of the Jubilee Crisps to be served at the Diamond Jubilee Garden Party.
Under these circumstances, the crisps were so successful that the Red, White and Blue crisps are now an integral part of the Tyrrells brand portfolio. That’s success!
Spider created weird and wonderful Tyrrells PR antics around London, including bringing a reindeer into central London to launch its winter seasonal products and re-creating The Beatles’ iconic ‘Abbey Road‘ photo with a mariachi band.
Consequently bringing a true sense of English eccentricity to events, (NPD) and launches.
• Spider achieved over 59 pieces of coverage, including 12 nationals and mentions on Absolute Radio.
• Packs were also sent to the Barmy Army and English cricket clubs across the country.
• The crisps were requested by the Lord’s Taverners for their ‘Eve of Ashes Dinner’ and to top things off they were stocked by Tesco halfway through the campaign