Nature’s Finest, the UK’s no.1 potted fresh fruit brand. The brand is on a mission to help mums and dads banish chocolate bars and gummies to encourage healthier replacement snacking options with a more naturally sweeter alternative.
Therefore Spider focused on using social media to directly reach UK parents (predominantly mothers with children aged 2-5). Together with influencer collaborations, partnerships and a strategic paid media strategy. Accordingly this has demonstrated the benefits and versatility of potted fruit as a snacking alternative to children.
As a result this has also created a memorable new look and feel to the brand’s social channels. Significantly by introducing creative ways to introduce fruit into the diets for both children and adults to enjoy.
Getting fruity for all the right reasons.
NATURE’S FINEST – a Spider client for 5 years and counting!