far. Our consumer PR agency team works closely at all times in collaboration with their social media colleagues to build a highly engaged and active community across all relevant channels. This ensures the brand’s commercial objectives are always aligned and communications are channeled directly at the target audience.
An ‘always-on’ approach to social media is pretty handy when it comes to getting new eyes – or even tired eyes – on a brand or product, but when it comes to PR, event-oriented digital support allows us to give a brand event or PR activation the momentum it needs to resonate on social media. social media
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