We are delighted to announce that we are now working with Fox’s Biscuits. This is another great partnership, and one which enable us to grow our exciting food & drink portfolio even further.
We have been appointed to handle its consumer and trade PR and social media campaigns. This is the first time in several years that Fox’s has retained a sole agency to handle all its requirements, and we are delighted to be chosen by such a huge (and tasty) brand.
Famous for its Party Rings, Chunkie Cookies and Viennese Biscuits, Fox’s has tasked us to raise awareness for the total brand and launch several innovative new SKUs (stock keeping units), including Double Dough, the first ever biscuit formed from two different doughs brought together in a single biscuit with flavours including Strawberries & Cream and Salted Caramel & Fudge Brownie.
Simran Sablok, Marketing Director at Fox’s Biscuits says: “Following a competitive pitch we chose Spider as much for their strategic and creative expertise as for their thorough understanding of the food sector along with their fully integrated PR and social media offering”
Sara Pearson, our CEO states: “It’s a pleasure to be working with such an iconic brand. For over 150 years Fox’s Biscuits have been a major force in the biscuit-eating habits of the British population. We can’t wait to get stuck in and help them continue to grow”.