London PR companies – Food and Drink

 

The UK’s irreverant meaty snack launched an advertising campaign based on filling the hole in your stomach left by so-called snacks. We thought of things we hate, that need filling (pot-holes, right!) and #HangryHole was born.

Disruptive and delicious in equal measures, our idea let loose the Peperami Animal on the Capital’s roads one February evening, for Londoners to wake the next morning to find pot-holes filled with Peperami and Fill Me flags, setting tongues wagging and thumbs tapping.

We teamed up with social media influencer Jack Jones for a prank-style video (million+ hits), and went UK-wide inviting consumers to send in pictures of pot-holes in return for cheeky Peperami pot-hole repair kits.

 

Spider & PRGN

PRGN is a connected network of 50 independent PR agencies, servicing key markets around the world. As leaders in their respective regions, PRGN agencies offer the in-market delivery expertise for campaign success of a local PR firm, yet on a global scale. In fact each partner agency knows its local community and how to help clients connect with their audiences in those regions.

Spider is the UK agency in PRGN giving Spider clients unprecedented access and support in all key markets across the globe

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WE GET RESULTS
101% PIECES OF COVERAGE ACROSS NATIONAL, REGIONAL AND BROADCAST
1 FULL-PAGE SPREAD IN THE DAILY STAR
5m UNIQUE USERS REACHED ON FACEBOOK AND TWITTER
BACK TO OUR CASE STUDIES
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