Nature's Finest - Reaching mums to make snacking more fruitful

THROUGHOUT THE 12 MONTH CAMPAIGN UTILISING A MODEST MONTHLY ALLOCATED SOCIAL ADVERTISING BUDGET WE HAVE GENERATED
,358,342 and counting

Combined total reach

.7%

Average engagement rate

Nature’s Finest, the UK’s no.1 potted fresh fruit brand, is on a mission to help mums and dads banish chocolate bars and gummies to encourage healthier replacement snacking options with a more naturally sweeter alternative.

And Spider focused on using social media as a communication tool to directly reach UK parents (predominantly mothers with children aged 2-5). Through influencer collaborations, partnerships and a strategic paid media strategy, the Agency has demonstrated the benefits and versatility of potted fruit as a snacking alternative to children.

Spider’s challenge has been to create a memorable new look and feel to the brand’s social channels by introducing creative ways to introduce fruit into the diets for both children and adults to enjoy.

Getting fruity for all the right reasons.

NATURE’S FINEST – a Spider client for 5 years and counting!

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