Award-winning PR, digital and social agency, Spider PR, has won two competitive pitches with Thrive Learning and BBC Maestro, both business focused on enabling people to learn new skills and continuous development, whether through their workplace or in their own time learning.
During an exciting time for the business as the team launches its evolved proposition, Thrive Learning has appointed Spider PR to build awareness and increase brand recognition with a focus on global enterprises. With expertise in building both business and personal brands through targeted and thought-provoking commentary, thought leadership, and news generation, Spider will ensure Thrive Learning is driving the news agenda and reaching key stakeholders.
What’s more, Spider has supported Thrive’s annual conference, Thrive Live, an opportunity for clients and friends of the business to come together and hear from inspirational speakers and learn about the latest developments in the SaaS space, alongside wider business trends.
Thrive Learning is the industry’s fastest-growing learning technology company, empowering over three million users across the globe. Founded in 2019, Sean Reddington revolutionised the learning industry and changed the game of how to create ground-breaking ventures. Thrive empowers learning and development leaders to create high-performing teams and prove the real impact of learning.
Spider was approached by BBC Maestro to launch two new online courses within the health and wellbeing sectors. Spider will draw on its little black book of national, business, and consumer journalists to secure interviews and profile opportunities across national and broadcast press in order to drive awareness, interest and ultimately encourage consumers to explore learning anew approach to health and wellbeing. What’s more, the Spider team will also tap into sought after podcast opportunities to reach a wider audience.
BBC Maestro was launched in October 2020. The platform features a series of extended, in-depth lessons filmed in 4K with an eclectic mix of prestigious experts and allows participants to explore new areas of learning from the comfort of their own home. The commercial online education platform is developed and operated by Maestro Media Ltd.
Speaking on the new and exciting appointments, Chloe Walden, Associate Director of the B2B & Corporate Team, says, “The learning and development space – whether through workplaces or during personal time – is such an exciting sector. Technology has driven it forward immensely over the past few years, creating opportunities for people to learn at their own pace, in their own space, and on a timeline which works for them.
“While speaking to a different audience, both Thrive Learning and BBC Maestro are incredible businesses which enable people to grow. As an agency and as a team, we thrive on delivering results and these campaigns will be no different. There are so many threads available for us to pull on, incredible spokespeople – from inspirational business founders to household names – and stories to be told. Watch this space!”