We are delighted to have been chosen by dessert company My Cookie Dough as the agency to launch its first London store. Hoping to drive people into the new shop as well as drive consumers into their existing regional stores, My Cookie Dough want to spread the word that there is a new dessert place in your local town and introduce the UK to the concept of delicious half-baked cookie dough and ice cream.
With previous experience in the sector which includes successfully launching dessert shop The Sloane Bros Frozen Yoghurt Co. and various restaurants including the The Mayfair Pizza Co., the Consumer team at Sp!der is delighted to be taking on the task.
The brief goes beyond launching the new store and shouting about the existing ones and calls for us to get creative with the menu, coming up with NPD that will pack a PR punch. We are excited to get started and bring these new flavour ideas to the media and the My Cookie Dough menu. We can’t wait to get started! As well as looking at NPD for PR, the team will also work with My Cookie Dough in a partnership with New Look for LFW.
The campaign will focus on introducing the London store to national and London media and media events at both Hearst and Vogue House, followed by a targeted regional approach for each store.