PR Agencies London – Spider PR delivered for Merchant Gourmet to increase consumer awareness for its ready to eat grains and pulses and particularly to build an understanding of Puy lentils
• Puy lentils are a bit like champagne, they have to come from Le Puy-en-Velay in France for them to be considered Puy lentils
• To build on the education piece, we have just organised a trip to Le Puy for media and influencers. On the trip, guests were taken to the local lentil factory where they were shown a video on the history of lentils, and the production process.
• Puy lentils are grown without chemicals from a small cooperative of farmers
• Guests were also taken to the lentil field to see how the lentil is harvested and grown. They were treated to a cookery lesson with a local French chef and also took a tour around the historic town of Le Puy. The trip elevated the humble lentil to superstar status.