Jack Link’s

WE GET RESULTS (OVER A 2 DAY ACTIVATION)
,000

Samples given to the public

,699

Total social reach

Pieces of coverage in top London titles

.5%

Average engagement rate on social content

 The world’s largest meat snacking brand – was launching its biltong into the UK market and needed to make an impact. Working from their positioning of ‘feed your wild side’ and tapping into insights into their audience being adventurous and sporty, Spider was tasked with making the launch an experience consumers would never forget!

The Activation

Tapping into the rapid growth of immersive, VR technology, and our audiences hunger for experiences, Spider devised a world first – an immersive VR spin class at 5* boutique gym, SOMA House.

Working with fitness instructors and VR technicians, Spider delivered an event for media and influencers and then threw open the doors to consumers the following day.

15 top health and fitness influencers and 5 journalists attended classes on the first day, with all classes open to the public selling out

Buff bodies and Biltong, what better brand experience event?

BACK TO OUR CASE STUDIES