Brand Awareness

Billingsgate Seafood market

Spider was approached by the prestigious Billingsgate Seafood School to help them increase attendance at their classes and to devise new and original themes to attract more customers.

In the run up to Christmas and the New Year Spider created a special class to teach how to deliver a successful ‘Christmas Champagne Brunch’ and a ‘Valentine’s Couples Evening’.

Journalists were also invited to take part and this included a tutored tour of the market with the opportunity to buy fish to take home.

  • Christmas saw a significant increase in the purchaser of gift vouchers used and classes attended
  • The Valentine’s Couples’ class sold out within two weeks of media outreach
  • 42 pieces of coverage was achieved in a seven week period, including nationals, online and consumer