Maintaining a Presence
The third phase of the landmark Southbank Place development – Belvedere Gardens – was set to launch, with Spider briefed to introduce the collection of new apartments to the media, whilst maintaining a presence for the wider development.
The launch of Belvedere Gardens saw a spectacular trip along the River Thames, followed by a gourmet breakfast for the early morning event. The event attracted a host of journalists, from titles such as The Telegraph, The Times, Conde Nast magazines, The Resident and the Epoch Times
A host of campaigns focused on the design credentials of the development, seasonal initiatives and construction milestones have followed, resulting in some fantastic press coverage.
The Times, The Sunday Times, The Telegraph, Telegraph Luxury Magazine, Daily Express, Mail Online, Evening Standard and The Irish Times.
- Total Circulation from coverage generated to date: 547,610,530
- Over 70 pieces of Coverage
- Total ROI on the monthly PR fee – 4:1