Direct consumer engagement
Frank’s RedHot Sauce
Spider were tasked with dreaming up a creative campaign, which would directly engage the brands target audience. Highlighting the perception of Frank’s RedHot being the gentlemen’s sauce.
Frank’s Man School is born
Undertook a national survey looking at the top skills men were lacking.
Executed a pop up men’s school in London and Manchester where men could be transformed from Mr. Bean to Mr Bond.
Invited journalists to the school as well as opening it up to members of the public
Specialists, including a memory expert, a stylist, a dancer, comedian and sommelier took men through tips and hints to becoming the perfect gentleman
Tickets for both the London and Manchester event sold out within seconds and everyone was talking about it