New product launches

Kellogg’s Ancient Legends

After the success of previous campaigns, when cereal brand Kellogg’s was launching its new Ancient Legends range, it asked Spider to create an event to leave its mark with the media.

Focusing on the Ancient Legends theme, Spider organised ‘Breakfast with Cleopatra’. The media was invited to enjoy bowls of Kellogg’s Ancient Legends cereal at the British Museum, alongside Cleopatra’s Needle. The exciting element was the VR experience which gave them a chance to be transported back to Ancient Eygpt and eat breakfast in the surroundings of a world from a distant time

When we were given a complex brief to deliver a strategic and focussed PR launch for a major cereal innovation, we turned to the team at Spider without hesitation. Having worked with the team on other product PR launches previously we have always been impressed by their efficient, focussed and results driven approach. The Kellogg’s Ancient Legends launch was no different – the team delivered a brilliant media launch at the British museum – the event was slick and looked stunning with great attention to detail, the calibre of journalist attendees was fantastic and of course most importantly we were delighted with the press coverage for the new product range. They’re tenacity and persistence is second to none.

Louise Thompson Davies

brand PR manager, Kellogg’s UK & Ireland

  • Event was attended by over 35 food and health writers
  • Agency secured over 25 pieces of consumer coverage
  • Highlights include the Daily Express, Woman’s Own, Chat and a full-page recipe in Hello! Magazine