Landmark Pinnacle Development

The Skys the Limit

With big ideas a core part of who we are here at Spider, we understandably like to reach for the stars when it comes to crafting campaigns. So, when we were tasked with launching one of London’s tallest towers, we were over the moon. The brief was simple – devise a plan that would maximise exposure for the project in leading UK media – but the timeline was tighter-than-tight (we only had a matter of weeks to execute it!)

So, with our skates firmly on, we got to work to ensure Landmark Pinnacle appeared in a top selection of national, local and consumer media before, during and after launch weekend.

This launch was all about shouting from the rooftops that Landmark Pinnacle was the biggest and best residential development in the area. Residents have the unique opportunity to enjoy views from a height unavailable anywhere else in London, whilst enjoying views unmatched by any other development in the city.

pieces of coverage to date

people reached in the first two months,

%

Return on investment

The Client

CPL was established in 1989 with a clear vision to develop and build luxury residential property in prime locations across Central London. Reaching 75 floors and 239 metres high, Landmark Pinnacle will be London’s tallest residential tower, upon completion.

Challenge Accepted

We were tasked to generate high quality media coverage across titles that would generate the best possible leads (or, as they put it, “serious sales leads”) during the launch event. Therefore, it was important to not only targeting leading national titles, but also local media popular with domestic purchasers. Putting our ‘little black book’ of excellent media contacts to good use, we worked tirelessly to set up features for the launch of the development in a mixture of national, local and commuter press.

Job Done

In just two weeks from winning the brief to the official launch, we placed the development in key target titles, such as The Sunday Times, The Telegraph, City AM, Metro, and the London Evening Standard.

To date, over 60 individual articles reaching a combined total readership of over 700 million have sold the dream of living at Landmark Pinnacle, reaching titles such as The Sunday Times, The Telegraph, The Times, Mansion Global and City AM.

What We Learnt

Timeframes don’t mean a thing. You can still do good work providing you have a willing client, a great project, a good story, and good contacts. Since the launch, we’ve gone on to reveal various elements of the development through creative campaigns, from the highest residential gym in London, to showcasing the city’s first residential garden square located within a residential skyscraper.

With a bit of imagination there is always a story to tell and at Landmark Pinnacle there will always be something new to shout about.

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