Targeted B2B campaign
Leading US customer experience consultancy Marketforce Information was launching in the UK and Spider was brought in to help engage with a niche audience of C-Suite decision makers at national retail chains.
Spider strategy was to develop a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.
Through strategic audience mapping, Spider selected the key media read by corporate decision-makers in the national, business and retail trade media and made them the core focus.
150 pieces of coverage including 30 in national newspapers and 20 in broadsheets
- A maximum reach of 500m
- A ROI of 47:1 in terms of media value
- Multitude of highly relevant leads generated through data capture