Targeted B2B campaign

Marketforce Information

Leading US customer experience consultancy Marketforce Information was launching in the UK and Spider was brought in to help engage with a niche audience of C-Suite decision makers at national retail chains.

Spider strategy was to develop a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.

Through strategic audience mapping, Spider selected the key media read by corporate decision-makers in the national, business and retail trade media and made them the core focus.

150 pieces of coverage including 30 in national newspapers and 20 in broadsheets

 

  • A maximum reach of 500m
  • A ROI of 47:1 in terms of media value
  • Multitude of highly relevant leads generated through data capture

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close