Targeted B2B campaign

Marketforce Information

Leading US customer experience consultancy Marketforce Information was launching in the UK and Spider was brought in to help engage with a niche audience of C-Suite decision makers at national retail chains.

Spider strategy was to develop a powerful and sustained programme of insight-driven campaigns that delivered hard hitting headlines.

Through strategic audience mapping, Spider selected the key media read by corporate decision-makers in the national, business and retail trade media and made them the core focus.

150 pieces of coverage including 30 in national newspapers and 20 in broadsheets


  • A maximum reach of 500m
  • A ROI of 47:1 in terms of media value
  • Multitude of highly relevant leads generated through data capture