Raising Awareness

RN & RM Children’s Fund

Over the last 7 years Spider has worked with the RNRMCF on a number of campaigns, always with the challenge of raising awareness of the issues facing families of serving military personnel

Knit the family

One example was to find an innovative way to help stakeholders recognise that reintegration into family life is not always easy when serving personnel return home.  Spider devised the campaign ‘Knit the Family’ formed the basis of a special report and was supported by creating a range of endearing knitted military characters holding hands with a child.  Spider reached out to knitters everywhere and invited them create and donate knitted dolls which were used to illustrate the report and then be given to military families. Over 300 knitted figures were donated to support the initiative

Working with Spider PR on our project to Knit the Family has been inspirational and exciting.”

Monique Bateman MBE

Director, RN & RM Children’s Fund

Spider PR created the concept of a report titled ‘Knit the Family’

Found knitting guru Fiona Goble who created a pattern for volunteers to knit parent and child dolls to symbolise the message; ‘Knit the Family’