Launching Campaigns

The Beacon

Lumiere Developments wanted to introduce The Beacon – The World’s Most Sustainable Residential Tower – to the UK and international sales market, through high-quality press coverage

To introduce such an exceptional development to media, Spider arranged a media launch event at The Crystal – one of the world’s most sustainable building

The event saw most of the key real estate media attend including: The Sunday Times, The Times, The Telegraph, The New York Times, Evening Standard, City AM and Metro and the media outcome was substantial

Coverage Snapshot

The Telegraph, The Guardian, The Sunday Times, The Times, Daily Mail, Sunday Express, London Evening Standard, Metro Huffington Post and many more..


  • Total Circulation from coverage generated: 408,123,562
  • 100+ pieces of Coverage
  • Total ROI on the monthly PR fee – 6:1