Social Strategy and Execution

Launching Tim Hortons in the UK

Spider were tasked with launching iconic Canadian coffee chain brand Tim Hortons to the UK market. With their first store launching in Glasgow, the team were tasked with building both a locally engaged audience and increasing brand awareness throughout the UK.

In order to gain traction online the Spider digital team created pre-launch social content, organised micro Influencer amplification, and published a hero piece of video content featuring guerilla sampling activity we arranged in London.

In addition Spider worked with creative partner On a Boat to capture high resolution live content during the store’s grand launch.

6.2 million

unique people across Facebook and Twitter
  • Within the first month of launching we reached 6.2 million unique people across Facebook and Twitter
  • We achieved an average reach of 5m people per month for the first three months
  • The first GIF we posted onto Facebook gained 113k views
  • Average engagement rate of 5.8% industry average is <1%

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