Food & Drink Campaign
Spider was appointed by Tyrrells in 2011. The brand was then worth £30m and today it is valued at £300m. The Agency has had a wide and exciting brief to support all commercial devlopments including new ranges and acquisitions. In addition, Spider was charged with creating NPD that would attract maximum media attention as well as delivering good sales at retail. This work has included creating Cricket Tea Crisps yo coincide with the Test Series (the first time three flavours: ham, cheese and tomato have been included in one pack); Red, White and Blue Crisps for the Queens Jubilee (now in the main range); Merry Crispmas Crisps – deep and crisp and even – (now in the main seasonal range) and the rebrand of Tyrrells Popcorn to Tyrrells Poshcorn.
Brand awareness without advertisingExtensive coverage secured across national, broadcast, online and consumer media
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