To promote Virgin Train’s twin messages of speed and experiential

Virgin Trains

In order to replicate the group-wide Virgin passion for delivering unique experiences in all its businesses, Spider created the first ever, high speed, on-board book signings for authors promoting their new books. Household name authors jumped at the chance of meeting their readers, signing and selling books whilst travelling between terrestial book signing locations.  Authors included Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope with her latest ‘Aga saga’.

Coverage Snapshot

Daily Mail, Daily Express, The Times, Mail on Sunday, The Sunday Times, Stylist, You Magazine

  • Total Circulation from coverage generated: 114,037,838
  • Over 35 pieces of Coverage in a 2 month timeframe
  • Total ROI on the monthly PR fee – 8:1
  • The Mail on Sunday: “the genius idea of the Autumn”