Engaging in Conversation

Warner Edwards

Artisan gin distillery Warner Edwards appointed Spider to help raise brand awareness, drive listings and generate sales in an extremely crowded market. The team began an aggressive press office approach alongside a dynamic content strategy to elevate the brand, carving their place as a famous as a premium, craft-led gin. In 9 months achieving:

  • 102 pieces of media coverage, with a total circulation of 540+ million, and a total AVE +£250,000.
  • 31,000 new community members across Facebook, Twitter and Instagram
  • 4% average engagement rate – industry average is 1%
  • A recent post reached over half a million people in a single day with nearly 50,000 users engaging with the page every month
  • Won the Master Award for Social Media from the Distillery Master’s awards in 2017

102 pieces of media coverage, with a total circulation of 540+ million, and a total AVE +£250,000.

OUTCOMES SINCE APRIL

  • 102 pieces of media coverage, with a total circulation of 540+ million, and a total AVE +£250,000.
  • 31,000 new community members across Facebook, Twitter and Instagram
  • 4% average engagement rate – industry average is 1%
  • A recent post reached over half a million people in a single day with nearly 50,000 users engaging with the page every month
  • Recently received the Master Award for Social Media from the Distillery Master’s awards

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