We’re delighted to announce another great win for Spider. Andean Sol, the premium superfood brand, has charged our integrated Food and Drink team with launching the brand into the UK market, handling all PR, Social and digital activations. Sourced from the wild and remote sun-baked Andean region of South America, Andean Sol prides itself on bringing consumers products which support their healthy diet and lifestyle choices. With the demand for superfoods sky rocketing over the last few years, Andean Sol wanted to give consumers the best quality, and sustainably sourced Chia and Quinoa goods that are not only delicious but, more importantly, nutritious and healthy. The range being launched over the coming months will also include two new products to the UK market, Olive and Chia Oil and Royal Quinoa.
As part of the brand ethos, Andean Sol is also dedicated to the brand’s provenance with all products featuring a unique ‘Batch Code Tracker’ which allows consumers to trace their product back to its origin. By entering the code onto the website, the exact process, people and farm in which the product was made can be discovered. Andean Sol is also proudly committed to reinvesting 5% of profits back into education and social projects in local communities, to support the farmers and communities in the Andean Sol region who produce the product.
With such a positive brand story to share, we’ve helped get them off to a flying start already, securing fantastic national coverage of their delicious Organic Chia and Royal Quinoa ranges and growing a highly engaged social media community of fans. With range expansion on the horizon, the team will continue their support for the brand through our ongoing integrated campaign.