Spider’s Digital and Social Media team will be tasked with translating this mammoth US brand across the pond in an attempt to raise its market share here in the UK. As well as designing content across social media channels, community management and advertising implementation Spider will work closely with an array of health, lifestyle and food influencers to advocate the versatility of Almond Breeze®.
Almond Breeze® comes in three varieties; Unsweetened (zero sugar), Original, and the newest product in their range – Barista Blend which is designed specifically for use in hot drinks. They are stocked in all major UK supermarkets like Asda, Tesco, Sainsbury’s and Waitrose. Blue Diamond also have their own snacking range of nuts, however Spider’s work will focus mainly on their dairy-free drink.
After being founded in California in 1910, where 80% of the world’s almonds are produced, Almond Breeze® first came over to the UK in 2010 and are also available in 8 markets across Europe including Spain and Germany.
Britain is fast becoming more open to the idea of dairy-free substitutes in their day-to-day lives – with recent research from Mintel revealing that plant-based milk is now the first choice for almost 25% of Britons in 2019. Not only have sales of traditional cow’s milk been falling in recent years, but plant-based alternatives have surged up 10% in the past two years.
Of this growing market, almond-based dairy alternatives are the most popular with a 24% share – closely followed by soya, lactofree, and oat milk.
With this in mind, working with a plant-based behemoth like Blue Diamond couldn’t come at a better time – especially with #Veganuary on the horizon after Christmas. If you’re planning on reducing your meat and dairy intake in 2020 then head over to Almond Breeze’s social media channels for some inspired recipe examples – @BlueDiamondUK.