GTR appoints Spider to handle its public relations brief
GTR is the UK’s largest rail franchise and Spider will be working across all four brands: Great Northern, Southern, Thameslink and Gatwick Express.
Work began in September on the rail operator’s fifth anniversary of working with The Prince’s Trust and the ‘Get Into Railway’ training programme.
Sara Pearson, Spider CEO, says: “We are very pleased to be working with the team at GTR. This campaign gives us the opportunity to combine our passion for train travel (give me a train any day over other modes of transport!) with a number of bold creatives to draw attention to all the wonderful initiatives that GTR is committed to delivering.”
Myriam Walburger, Public Relations and Marketing Director at Govia Thameslink Railway, says: “We are pleased to be working with Spider as we continue to improve performance for customers across our expansive network. We look forward to their support in showcasing our brilliant people and community initiatives in the coming year.”