Melia Hotels has appointed Spider to launch its latest gastronomic enterprise, SW7. Through a fully integrated PR, social media and influencer campaign, Spider is tasked with putting West London’s newest dining hotspot on the map.
SW7 serves an indulgent menu of international dishes masterminded by renowned Head Chef, Javier Rodrigo Alviz. Guests of SW7 can enjoy the elegant (and certainly Instagrammable) interiors that draw inspiration from William Morris designs, whilst choosing from a comprehensive drinks list that also takes inspiration from the famous British artist.
Head Chef Javier Rodrigo Alviz began his career in Madrid, before coming to London in 2014 to work in some of the city’s most iconic hotel restaurants, including the Claridge’s and the Waldorf Hilton. A desire to learn the latest culinary techniques led Javier to join Adam Handling’s team at Frog restaurant in Covent Garden. From here he took up the reins at Melia White House last year, before transferring across to SW7.
Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world’s largest resort hotel chains. It currently has more than 350 hotels in 35 countries on 4 continents. The launch in London of SW7 Restaurant coincides with the relaunch of the newly refurbished Melia Kensington.
Sara Pearson, CEO, Spider says: “We are delighted to be working with Melia, a personal favourite having spent many times staying in Melia hotels in Spain. Spider’s contract includes running the social media channels and influencer activity and working alongside our sister agency, travel specialists – Kitten & Shark who do the PR”