Spider is delighted to announce that it has been appointed to deliver a summer campaign and European toolkit for luxury low calorie ice cream brand, Oppo Brothers.
The agency will handle consumer and trade PR as well as influencer engagement to help raise awareness of the brand and its new flavours over the summer months.
Spider’s activity will begin by driving awareness of the ice cream brand’s new direct to consumer service, Oppo Delivered. The initiative is designed to help make a difference during the COVID-19 crisis, with Oppo giving a free tub to each customer’s neighbour to enjoy and all profits being donated to NHS Charities Together.
The agency will then bring to life a creative campaign to land the brand’s great taste messaging, as the only low calorie ice cream brand to have been awarded the Great Taste Awards.
Sara Pearson, Spider CEO says; “The low calorie ice cream category has exploded in recent years, with many new entrants to the market. Oppo has continued to grow throughout, winning the hearts and taste buds of the shoppers and holding its position as a leading luxury low calorie ice cream brand. We’re delighted to be working with them and have a fun plan in place to lift people’s spirits, because everyone deserves some good temptation, especially during a crisis.”