Spider given additional brief by Union Coffee to help spread key messaging around fresh coffee through influencer campaigns.
Union Coffee are key advocates of fresh coffee and roast all their coffee to order, which means all their customers receive their caffeine fix at its tastiest.
Having already supported the London-based coffee roasters with their corporate and consumer PR this additional brief is helping to spread additional awareness of ‘fresh is best’ as well as providing high quality content the brand can use on their own social channels.
As part of the project Spider will be reaching out to coffee enthusiasts in and around the capital to promote their House Roast and other limited-edition coffees, with the aim of educating consumers that fresh really is best when it comes to coffee.
Another key demographic will be cyclists to capitalise on the growing trend of specialist ‘cycle cafes’ that are popping up across London to fuel the capital’s growing love of suitable commuting.
Union was founded less than 20 years ago by two scientists who went to San Francisco in the 90s and discovered an artisan coffee scene that didn’t yet exist in the UK. Today, they work in 14 countries with over 42 producer partners to bring customers an ever-changing selection of delicious coffees.