Spider - London Food and drink PR agency

Authentic Indian spice brand Green Saffron has appointed Spider to manage the launch of its three convenient spice sachets into the UK.

A multi-award winning Irish brand, Green Saffron brings a modern taste of India to foodies with its new range including Bombay Potatoes, Madras and Red Lentil Dahl.

Raising the bar in Indian cooking, each sachet incorporates the freshest ingredients India has to offer, which comes in convenient, ready-to-use spice blends, helping to invigorate traditional recipes with a modern twist. Transporting consumers on an Indian adventure, the authentic spice sachets will transform simple ingredients like potatoes and coconut milk into vibrant Indian dishes that are bursting with flavour.

Arun is already known for his cooking talents in the UK, previously appearing on shows such as Sunday Brunch and Masterchef, as well as having published a number of books including Fresh Spice. Working with Arun, Spider will help to bring the Indian home cooking category into the 21st century, further raising brand awareness for the range whilst communicating the importance of using fresh ingredients and spices to whip up a healthy flavourful meal.

As part of the social media brief, Spider will implement a hyper-targeted campaign to support the Waitrose listing whilst also spreading brand awareness and building engagement on Green Saffron’s social channels.  Underpinning an integrated PR & social media campaign, Spider will assist with building the brand’s listings commercially, helping to expand into further UK retailers.

Michelle Butler, Chief Operating Officer at Spider, says: “We are thrilled to be working with Arun and the team at Green Saffron to bring his innovative Indian recipes to UK consumers.  We absolutely love the brand and what it stands for and look forward to helping build awareness and generate further listings in retailers throughout the UK. We have strong plans in place to drive awareness and trial of Green Saffron’s convenient sachets and encourage consumers to bring these delicious Indian dishes straight to the kitchen table.”

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