Spider is delighted to have been appointed to handle the Corporate PR and Social Media for fast growing pet food brand, Lily’s Kitchen. Building on Spider’s wide experience in the sector and as keen dog lovers ourselves – we have two canines in residence at our offices – we’re particularly thrilled to be tasked with fast tracking this stellar brand through a highly targeted corporate and social media strategy.
Founded by entrepreneur Henrietta Morrison, Lily’s Kitchen started as a result of the ill health suffered by her border terrier, Lily, now 16 years old. As a consequence, Henrietta began cooking Lily meals from scratch using only natural, wholesome ingredients after she discovered the true composition of regular pet foods. The difference in her health was remarkable. This prompted Henrietta to work with vets, nutritionists and herbalists to finesse her recipes before making them available to other like-minded dog and cat owners.
The business, which began on her kitchen table, has rapidly grown into a formidable force for change in the way we nutritionally care for our pets. Lily’s Kitchen is now the leading UK brand in the premium natural pet food category. It was also recently granted the extraordinary honour of a Royal Warrant from HRH The Prince of Wales.
Spider has been challenged to help enable Lily’s Kitchen to achieve its ambitious commercial growth plans, with a specific focus on enhancing UK distribution as well as deliver its wider global ambitions. This includes profiling both Henrietta and newly appointed CEO, David Milner, ex Tyrrells.
On the social side, Spider will be helping Lily’s Kitchen manage an increasingly growing social community and LinkedIn profile as well as creating and executing an integrated influencer strategy to support key moments in the marketing plan.