Spider wins brief to raise awareness of Bioglan Superfoods in consumer and trade media
Spider have been appointed to look after Bioglan Superfood’s Consumer and Trade PR alongside an influencer campaign. The Consumer Team will run a highly proactive and reactive press office with creative ideas and influencer outreach that will boost the brands reputation among their current audience whilst raising overall brand awareness.
The brand is on a mission to highlight the accessibility of getting superfoods into everyone’s daily diet through small changes that add up to create a happier and healthier you. Through a mix of recipe development, media tastings and ambassador work, Spider will showcase how easy (and tasty) using Bioglan superfoods can be.
The superfoods market has been hot topic for conversation over the years with a YouGov survey reporting 61% of us in the UK have purchased a food because it had been labelled as a superfood. Spider’s aim is to bring the conversation back to its roots and educate the media about Bioglan’s heritage, quality credentials and transparent sourcing.
The account will be led by Spider’s consumer team and will focus on trade media and media relations targeting the consumer and health media. Spider will also run a targeted influencer programme to spread the versatility and ease of the products.