The MS International Federation has appointed brand PR and social media agency Spider to handle integrated communications for its annual Kiss Goodbye to MS Campaign.

The brief includes PR and social, with Kiss Goodbye to MS taking place across 15 markets in 2018, aiming to raise $1.5m globally. Spider created the global #MSsquad concept for 2018 which will see people putting on their Game Faces in support of Multiple Sclerosis research and awareness. Spider is also working with MS International Federation’s partners across the world to create original content that is being distributed globally.

The campaign launched in early May and has already reached over 100,000 people across social channels.

The MS International Federation is a unique global network of MS organisations, people affected by Multiple Sclerosis, volunteers and staff from around the world. It comprises 49 MS organisations with links to many others.

Daniel Magson, Fundraising Campaigns Manager at MS International Federation says: “Kiss Goodbye to MS has been growing organically for a few years and in 2018 we wanted an agency partner who could connect the campaign globally, while delivering the unprecedented reach that would propel the campaign into the mainstream. Spider’s enthusiasm for the cause, and integrated approach was exactly what we were looking for and we are already reaping the benefits.”

Rebecca Holmes, Director of Social Media and Digital at Spider says: “We are so excited to be working with MSIF on this campaign. We know that social media can have meaningful impact for charities, particularly when building awareness and driving discussions. We’re seeing such incredible stories and support come through, and we cannot wait to see what the rest of the campaign brings.”

Sara Pearson, CEO of Spider says: “Spider has a long and proud history of helping charities reach their goals and it’s great to be on board with a rousing campaign that’s going from strength to strength.”