Tyrrell's - Driving Business Value

WE GET RESULTS (IN ONE YEAR)
,836,292,110

Circulation

,184.94

AVE

pieces of coverage

Spider was appointed by Tyrrell’s to build brand awareness, nurture its artisanal roots and launch regular NPD, whilst enhancing its corporate story. Positioning itself as a British brand of note, Tyrrell’s required support to drive business value ahead of sale.

The Activity

Over the years Spider created unique concepts and launched, numerous NPDs to consumer and trade media, including ‘Poshcorn’ and red, white and blue ‘Jubilee Crisps’ that were even requested by the palace for the Queen’s Jubilee Party

The team also devised a programme of media profiling in the run up to the sale of the company – 3 times Keeping the brand front of mind in terms of investment potential, Spider generated an appealing success story, bringing the brand to life.

From £30m to £300m in six years

“We know we have achieved something special having tripled the value of the business in exactly three years and increased almost tenfold since we started our relationship six years ago.  Thank you for your massive contribution to that which we have achieved and also being a delight to work with”.

David Milner, CEO, Tyrrells

  • In six years, the business grew from £30m to a valuation of £300m
  • Almost 1,500 pieces of coverage including:
  • Filming on the One Show (BBC1)
  • DPS in the Sunday Telegraph
  • Front page coverage in the Sunday Times

 

Crisp, crunchy coverage ?  it’s in the bag

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