Zlota 44 - Warsaw, Poland - Launching a national icon

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Designed in the shape of an eagle’s wing, Poland’s national bird, Daniel Libeskind’s tower, the tallest residential structure in Europe at the time, changed the face of Warsaw’s skyline.

Tasked with handling the official launch Zlota 44 in the media, we worked closely with the co-developers (a long-established American fund and Warsaw’s largest developer) to put the project on the world map through a six tier launch programme, staggered across pre-defined markets including the UK, central Europe, Russia, Ukraine, USA, Middle East and Asia.

Ongoing communications included high-level interviews with architect Daniel Libeskind, interior designers Woods Bagot, as well as global football superstar Robert Lewandowski, captain of the Poland national team and a purchaser at the development.

 

 

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