In today’s world of open borders and interconnected economies, competition is rife for the businesses tussling for space. Now more than ever, the relationship between brand and consumer whether B2B or B2C is key to succeeding in such a fierce trading climate, where consumers have an increasingly definitive influence.
The entrepreneurial and consultative Spider corporate team creates and delivers powerful campaigns designed to resonate with a client’s objectives, investment plans and stakeholder ambitions. Highly cognisant that there is so much more to a brand than a product, Spider has the commercial acumen to guide and elevate the right message to the right marketplace. Never underestimating the volatility of economic, political and social pressures, the team is watching 24-7 to ensure business objectives and deliverables are not knocked off course and that the GUARANTEED outcome is kept on track.
The world’s largest express transportation company has a strong reputation for serving up success to global corporates.
To broaden this perception and strengthen its position as one of the UK’s leading champions of export support to small businesses, Spider created the Export Epicentres report. The report identified the UK’s most successful export regions and drilled down giving detail highlighting individual strengths of different cities and towns.
The report generated substantial national coverage and highlighted that regional cities often defied international perceptions, with Bradford topping the list.
The Agency used creative thinking to confirm FedEx’s authoritative position and supply valuable thought leadership which bonded SMEs to the global giant via its target audience.
FedEx – a Spider client for 7 years and counting!
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In celebrating the brand’s 20th anniversary and to cement its position as the iconic pioneers in online travel, Spider was engaged to deliver widespread national coverage.
The Agency activated a campaign that took followers on a journey of the brand from its inception in 1999 as internet disrupters, to online travel leaders in 2019. This centred on interviews with the CEO and CMO of lastminute.com in all key National and trade media putting a human face to an online business.
Utilising a simple message conveyed clearly and consistently enabled Spider to deliver stellar media results.
20 years is a long time in a highly competitive business sector and the trust built over that time is a valuable brand position, Spider understands this unequivocally and is proud to be trusted by lastminute.com.
LASTMINUTE.COM – a Spider client for 2 years and counting!
• 38 pieces of coverage including most nationals
• A total circulation of 200m and an ROI of 5.6:1
• Hundreds of data captured click-throughs to the website
The Open University briefed Spider to attract new audiences to its world-class distance learning service. A key focus was to target those who wanted faster career progression.
Spider commissioned research revealing that on-the-job qualifications were the number one thing employers looked for when offering pay raises and promotions.
This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Spider is pleased to be the smarter not harder choice for OU.
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Spider was appointed by Tyrrell’s to build brand awareness, nurture its artisanal roots and launch regular NPD, whilst enhancing its corporate story. Positioning itself as a British brand of note, Tyrrell’s required support to drive business value ahead of sale.
The Activity
Over the years Spider created unique concepts and launched numerous NPDs to consumer and trade media, including ‘Poshcorn’ and red, white and blue ‘Jubilee Crisps’ that were even requested by the palace for the Queen’s Jubilee Party.
The team also devised a programme of media profiling in the run up to the sale of the company – three times keeping the brand front of mind in terms of investment potential, Spider generated an appealing success story, bringing the brand to life.
From £30m to £300m in six years
“We know we have achieved something special having tripled the value of the business in exactly three years and increased almost tenfold since we started our relationship six years ago. Thank you for your massive contribution to that which we have achieved and also being a delight to work with”.
David Milner, CEO, Tyrrells
Crisp, crunchy coverage ? It’s in the bag.
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BAAPS is the trade body that promotes excellence and safety in aesthetic plastic surgery. Spider won the pitch to handle the high volume of media requests, whilst proactively generating opportunities to tell positive stories about the sector. It also briefed Spider to totally revamp its brand and presence on social media.
The Agency began by recrafting the narrative for BAAPS and restructured the press office to capitalise on breaking news about plastic surgery, as well as being recognized as the authoritative voice on plastic surgery. This included advising on launching BAAPS own audit figures, which secured considerable national exposure.
BAAPS’ presence on social media was significantly realigned to have a new look, feel and content strategy that sought to highlight the many benefits plastic surgery brings to society.
An emotional subject carefully handled with confidence by the Agency, just what the doctor ordered!
BAAPs – a Spider client just going into year 2.
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The second largest nuclear engineering company in the world (and listed on Euronext), Assystem holds a sought-after client base. A key partner to the world’s largest industrial groups / engineering projects – including Airbus, BAE Systems, EDF, Renault and Rolls-Royce, Assystem is an established brand in home-market France, however unheard of in the UK.
Spider was tasked with building its reputation in the UK market.
Emphasising its specialist capabilities across aerospace, automotive and nuclear, Spider embarked on a programme to propel Assystem, and the industry, forward through communicating its enhanced innovation and next-generation solutions communications were aligned with sales strategy.
Comms that are joined up, linked up and beautifully engineered for results.
• Secured interviews with influential and national publications
• 50+ pieces of coverage, including 7 nationals, 1x broadcast interview (CNBC)
• Consumer interest achieved pre-restaurant opening in Autumn 2015
• Successfully introduced the Smashburger concept to the UK, building anticipation for the launch
• Positioned Smashburger as a key player in a perceived crowded marketplace
• Led discussions about the rise of the fast casual restaurant sector and the growing popularity of burgers
Smashburger, one of the fastest growing restaurant US concepts in history chose Spider to lead its launch into the UK market. Unknown in the UK, Smashburger wanted to be positioned as a leading “fast casual better burger” restaurant in a quick period of time.
Spider devised a corporate profiling campaign, generating interest in the brand, its unique “smashing” technique and highlighting its success to date ,and more importantly, its future aims for the UK market.
Using a joint interview approach, with a US and UK spokesperson, Spider conducted a media tour – enabling direct media communication of the Smashburger business concept. The campaign went live simultaneously with the US communications plan.
The US/UK “special relationship” in perfect international harmony courtesy of Spider.
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The award-winning management and technology consultancy specialising in financial services was at the very top of its game but had minimal brand awareness when it appointed Spider.
Brickendon tasked the Agency Spider with heightening brand recognition, whilst helping influence key decision makers to drive sales. Challenging the views of the ‘Big Four’ – PwC, KPMG, EY and Deloitte was an imperative of the brief.
The Activity
Spider activated a highly focused expert positioning campaign, re-launching the brand as an innovative, forward-thinking consultancy able to improve client growth and efficiency and be seen as a leader in M&A developments.
Keeping the activity precisely on track whilst matching the client’s own developments means Spider has become a trusted partner in Brickendon’s journey of growth and expansion.
BRICKENDEN– a Spider client for 3 years and counting!
• Delivered high quality media coverage across Europe, including on CNBC
• Successfully highlighted the expert advice and support FedEx provides to European SMEs
• Raised the profile of FedEx across the European SME community
• Led discussions on the exporting activity of European SMEs, encouraging this group to look to international opportunities for growth and prosperity
• Successfully positioned FedEx as a key player within the digital economy, highlighting the growth potential
FedEx Express commissioned global research to gather ground-breaking and innovative insight into the unreported issues impacting small-to-medium sized enterprises and to truly understand their exporting activities.
Three years ago, Spider created a campaign concept that resonated with the small business community – creating the Great British Export Report. Following its success, the report has been rolled out globally, manifesting into the FedEx SME Export Report. The latest study found that e-commerce was generating optimism and growth for SMEs.
Spider was tasked with being the FedEx Express European Hub agency – due to its expertise in executing high level research. Coordinating six European markets, Spider developed a multi-layered campaign ensuring maximum impact, including:
• Creating an stimulating report, that interpreted the research and provided strong analysis
• Gained insight from a leading academic, enhancing the report’s credibility
• Furthered the report’s findings, by producing a visually engaging infographic
• Coordinated six translations of both the report and infographic
• Communicated the main European findings to key media
FedEx Express commissioned research to gather ground-breaking and innovative insight into the unreported issues impacting European small-to-medium sized enterprises (SMEs) and to truly understand their exporting activities.
• 90 pieces of coverage including in every national and numerous broadcast
• Thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy
• Strong brand awareness among consumers that Saga did things differently
• Our campaign prompted the Law Society to develop an official position on a new area
When launching into the UK, Saga Legal Services wanted to develop a striking campaign that grabbed the attention of the UK over 50s population, driving trial of service.
Saga especially wanted a campaign that set it apart from the rest of the industry.
Spider invented a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away.
Over the course of a year, Spider launched numerous campaigns in this area, driving people to Saga’s website and phone lines.
Invention, innovation and fearless delivery – that’s what set us apart for SAGA.
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Gin artisans and all-around cool guys Warner Edwards appointed us to help raise their brand awareness, drive increased engagement on their Warner Edwards Social Media channels, and help to secure a listing in Waitrose.
We had a crowded market, a surge of craft gins flooding retailers, and a content strategy that needed to wow not only our client but all those who had become fans not just of the brand, but of Tom Warner himself.
We worked to create a clear tone-of-voice to capture the essence of Tom, but ensured it would allow us to make the brand larger than one person; a way to guide consumers to understand the spirit of Warner Edwards and all it stands for. Due to limited listings, our paid social strategy needed to be highly targeted.
Our highly proactive approach to Warner Edwards Social Media community management meant that consumers felt heard like they had a direct line to the distiller and shared the passion of the founders.
Our targeted paid social program and strategic approach served Warner Edwards well in their quest for supermarket shelf space, and we all raised a glass on the day they announced their Waitrose listing!
In 2017, Warner Edwards won the Master Award for Social Media at the Distillery Master’s Awards.
Spider – making the results beGIN!
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Enterprise Ireland is the Irish Government agency responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. It is also the third-largest seed investor in Europe. Its mission is to enable Irish businesses achieve global success and realise their ambitions on an international scale. Enterprise Ireland appointed Spider to strengthen and grow its clients’ export base to the UK.
Especially important given the seemingly never-ending uncertainty around Brexit, there needed to be a focus on providing greater support to those ‘Brexit exposed’-sectors, as well as supporting companies where opportunities in the Brexit process might arise.
The Agency’s Enterprise Ireland team strongly promotes the ‘Irish Advantage’ and has built a clear and cohesive narrative on the power of Irish talent, innovation, and ambition. This has been focused at UK buyers in key sectors to support sales potential while sustaining and helping grow UK contracts.
Bringing commercial thinking in all it does, Spider has become a valued part of the Enterprise Ireland business proposition.
ENTERPRISE IRELAND – a Spider client for 2 years and counting!
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Cuisinart kitchen appliances are a household name in the US and needed help to stand out from the crowd in the UK market. Launching a new ‘style’ range – stunning appliances in gorgeous colourways intended to make a statement in the kitchen – Cuisinart appointed Spider to manage its social media including content creation, advertising, community management and influencer partnerships.
With the priority aim of increasing awareness and sales through John Lewis, the Agency focused on delivering a highly targeted campaign to deliver quick and measurable ROI. This included link click advertising targeting John Lewis customers and avid foodies whilst running an influencer campaign alongside.
Cuisinart achieved measurable sales increase and the Agency’s contribution proved to be an essential ingredient in the mix.
CUISINART – a Spider client for 18 months and counting!
