All companies look for amazing content, authentic engagement and brand affinity. From managing a tribe of micro-influencers through to sourcing and maximising celebrity ambassadors, influencers carry considerable weight. But, never without in-depth matching of their credentials with those of clients.
Influencers are a valuable channel in the total PR and social media mix. The key is ensuring maximum return from the collaboration including precision content creation, high quality still and video assets that can double up for print, PR, OOH and digital ad campaigns, and, the potential for broadcast and radio opportunities. Plus, repurposing content, writing engaging captions, tweaking hashtag strategy and applying targeted advertising, that will deliver digital content maximising its reach.