With a track record for odd-ball creativity and a drive for guaranteed big results, Spider’s consumer lifestyle and not-for-profit teams relish the opportunity of making memorable campaigns giving products, causes and services maximum head room.
From pop-up events with top journalists to engaging experiential activities, from organising high-profile partnerships to sourcing celebrity ambassadors, the Agency thrives on diversity. Client experience ranges from health and fitness, men and women’s lifestyle, not-for-profit, charity, CSR, tech and sports. Using integrated PR, social and digital channels, campaigns are tailored in partnership with fearless creative solutions that deliver validated, commercial returns.
The outstanding success Spider has achieved for clients in the third sector is a source of real pride, whether it is measured on media output and/or fundraising initiatives. The Agency’s guarantee is a failsafe for not-for-profit organisations who cannot afford to gamble a single pound of their revenues. Working with Spider there is no chance that money is EVER squandered – GUARANTEED.
Pieces of coverage
Spider were asked to help convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza – the very first of its kind!
An integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest.
By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
Taking on the tried and trusted Christmas sandwich, Spider caused a huge media stir with itsu’s unusual festive offering of Japanese dumplings and managed to get the Christmas Cracker featured in the Xmas sandwich roundups of 6 national publications.
Combined Social Media Reach
Combined Social Media Engagements
Supporting The NHS .During these uncertain times, the use in social media has dramatically risen due to lockdown and self isolation. The platforms have become a vital way for us to communicate and connect with family and friends. It’s been a news source to keep updated. It’s also been a fantastic platform to showcase the positive outcomes and efforts born out of the pandemic: one being the British Association of Aesthetic Plastic Surgeons showing their support and contribution to the NHS.
Utilising a dedicated hashtag #BAAPSSupportingTheNHS, Spider leveraged social media to publish content of nationwide BAAPS members (NHS trained) on the front line. Routine surgery for BAAPS is (and continues to be) postponed as emergency procedures take precedence. Up and down the country, support efforts included: surgery; surgical training; telephone consultations; webinars, PPE testing and much more.
On behalf of Spider, we’d like to say a huge thank you to the NHS and key workers!
Pieces of Coverage
Social Advertising Reach
London Consumer PR agency Spider were appointed by PMS International to drive awareness and sales in the run up to Christmas for their Elves Behavin’ Badly brand. The brief was to bring the iconic elf duo of Elfie and Elvie to workplaces, social hangouts and homes across the U.K, encouraging the public to get pranking using the naughty elves.
Spider curated an integrated PR and Digital campaign to take the Elves Behavin’ Badly craze to the next level. Centering the idea around office pranking. The Agency executed a campaign that asked people ‘don’t take your elf to work but they might just show up’.
Targeting the media houses offices and ITV and BBC, the elves caused mayhem. Recruiting Joey Essex in the quest to get ‘double naughty’ these elves went pranking. With a video narrative that saw Joey get pranked in an office and taking to the tubes and streets of London for a stunt with a pair of life-sized Elves, we ensured that everyone snapped and shared #NoElfControl in the lead up to Christmas. Not only was this hashtag utilised to support the video and experiential activation. Furthermore it spearheaded a dedicated social media content stream that encouraged User Generated Content.
Notably with coverage across National, Lifestyle and Broadcast media, including feature pieces on Daily Mail, The Express and Metro as well as the likes of Radio 1, The Jeremy Vine Show and The Last Leg, these elves caused a storm with adults (not just children), all itching to get in on the pre-Christmas fun.
Food and drink lovers out there, we have news that will make your mouth water!
Melia Hotels has appointed Spider to launch its latest gastronomic enterprise, SW7. Through a fully integrated PR, social media and influencer campaign, Spider is tasked with putting West London’s newest dining hotspot on the map.
SW7 serves an indulgent menu of international dishes masterminded by renowned Head Chef, Javier Rodrigo Alviz. Guests of SW7 can enjoy the elegant (and certainly Instagrammable) interiors that draw inspiration from William Morris designs, whilst choosing from a comprehensive drinks list that also takes inspiration from the famous British artist. Head Chef Javier Rodrigo Alviz began his career in Madrid, before coming to London in 2014 to work in some of the city’s most iconic hotel restaurants, including the Claridge’s and the Waldorf Hilton.
A desire to learn the latest culinary techniques led Javier to join Adam Handling’s team at Frog restaurant in Covent Garden. From here he took up the reins at Melia White House last year, before transferring across to SW7. Meliá Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world’s largest resort hotel chains.
It currently has more than 350 hotels in 35 countries on 4 continents. The launch in London of SW7 Restaurant coincides with the relaunch of the newly refurbished Melia Kensington.
Sara Pearson, CEO, Spider says: “We are delighted to be working with Melia, a personal favourite having spent many times staying in Melia hotels in Spain. Spider’s contract includes running the social media channels and influencer activity and working alongside our sister agency, travel specialists – Kitten & Shark who do the PR”
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Spider’s scope of work aimed at positioning DEBRA as lead charity in the space, building relationships with key media, influencers and external stakeholders.
Spider devised a strategy which focused on raising awareness ahead of the conference, generating coverage and driving attendance.
DEBRA, a national charity supporting people suffering from Epidermolysis Bullosa (EB) appointed Spider to launch its first global congress.
This ground-breaking, first ever, worldwide gathering for the ‘Butterfly Children’ as suffers are known – will bring together all the global know how on EB research, clinical management, and the EB Community.
By pooling this understanding across the key stakeholders will give guidance to professionals engaged in the specialised field and help in the development of strategies for research, regulatory issues, funding, and roll-out in healthcare communities.
See more and choose to donate CLICK HERE
This subject is emotionally difficult, and the challenge is tough
DEBRA UK – a Spider client for 1 year and counting
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RETURN ON INVESTMENT
Sustainable leak and period proof undies and swimwear brand appointed Spider to handle the launch in the UK. A well-established company in its native Australia, Modibodi was looking to make the same splash in the UK and drive ecommerce with its new co.uk website.
The brief was to reach the women’s lifestyle media, influencers and bloggers to trial and review the range. The Agency did this by engaging with the UK female by creating a platform for discussion on sensitive subjects and sustainability issues connected to women’s lifestyle.
Modibodi invested its entire marketing budget with Spider and undertakes no above the line activity, such is its confidence in getting the right of level of media traction and in the Agency’s ability to deliver stellar results which have helped deliver double digit growth
Working with influencers, creating media events to showcase the products and securing blogger review to build SEO is all part of the Spider brief. Spring 2019 saw the launch of RED, the sister brand of Modibodi for teens and tweens with the Agency driving a back to school and mummy influencer campaign.
Proving that a brief brief can also be very long term. Modibodi – a Spider client for 18 months and counting!
*Figures provided by Modibodi
PIECES OF INFLUENCER COVERAGE
Cuisinart kitchen appliances are a household name in the US and needed help to stand out from the crowd in the UK market. Launching a new ‘style’ range – stunning appliances in gorgeous colourways intended to make a statement in the kitchen – Cuisinart appointed Spider to manage its social media including content creation, advertising, community management and influencer partnerships.
With the priority aim of increasing awareness and sales through John Lewis, the Agency focused on delivering a highly targeted campaign to deliver quick and measurable ROI. This included link click advertising targeting John Lewis customers and avid foodies whilst running an influencer campaign alongside.
Cuisinart achieved measurable sales increase and the Agency’s contribution proved to be an essential ingredient in the mix.
CUISINART – a Spider client for 18 months and counting!
Total campaign impressions
Hero video views
Total media reach
Helped to raise
Founded in Australia, the MS International Federation wanted its Kiss Goodbye to MS campaign to expand globally and appointed Spider’s support to deliver maximum media and online traction. Operating in a crowded charity sector, MS International Federation needed to grow its profile and overall brand awareness through a deep-rooted sense of familiarity and trust. To do this the Agency created fresh hooks to attract media and deliver new supporters
The Agency was appointed just four weeks before the launch and had to develop a concept that would not only fit in with the bold and empowering spirit of Kiss Goodbye to MS but would work globally as well.
The Agency creative centred on getting people to join the MS Squad by snapping their ‘gameface’ lipstick selfie whilst challenging five friends to do the same.
And it worked!
MS INTERNATIONAL FEDERATION – a Spider client for 18 months and counting!
Pieces of coverage
New community members in first 2 months
People reached in the first two months
Average engagement rate
First piece of content reached with 40k reactions and 100% positive sentiment
In 2017 the world’s largest coffee shop, Tim Hortons, briefed Spider to support its UK launch. In Canada, Tim Hortons is part of the social fabric with eight in ten coffees sold coming from Tim Hortons.
In the UK, however, Tim Hortons was known only by expats and Brits who’d visited Canada Our mission was to translate the brand sentiment for a UK audience. Leveraging the brand-love of the few to excite the many was a crucial part of our strategy, as was building a highly engaged Tim Hortons Social Media community.
Given the pre-existing levels of interest in the brand, supremely proactive Tim Hortons Social Media community management was a must; we left no conversation unanswered and left nobody hanging. This drove organic reach and helped us to smash through industry standards for engagement rates across our channels
Spider’s Consumer, Corporate and Digital teams compiled a strategic campaign to support our work building the Tim Hortons Social Media community, ensuring the brand received a significant share of voice around product launches, key dates, and local events.
“#Canadian problem no 34- Tim Hortons withdrawal whilst abroad.”
The Agency did its damndest to help Canadians in the UK avoid this difficulty
PIECES OF COVERAGE
PEOPLE REACHED IN THE FIRST TWO MONTHS
EARLY DAY MOTION TABLED IN PARLIAMENT
The Royal Merchant Navy Education Foundation (RMNEF) offers support including contributions towards school or university fees, living expenses and books whilst in fulltime education.
RMNEF asked Spider to help it connect with families of those who’d served in the merchant navy The Merchant Navy once ruled the waves but had become the forgotten sector over recent decades. Our mission was simple: put the Merchant Navy back on the map and raise awareness of the unique issues facing Merchant Navy families.
The campaign objectives were to: Drive potential beneficiaries to the RMNEF website. Remind the UK about the historic and present-day importance of the Merchant Navy, be an advocate for all Britons who are struggling to provide the best education for their children Abiding by the motto “Education Is The Foundation”, since 1827 the RMNEF has helped thousands of ‘Foundationers’ achieve their educational and career-led goals.
To do this we devised and wrote The Bridge Report – a hard-hitting look at the challenges facing the sector and those who worked within it.
An old Merchant Navy saying is “Life’s roughest storms prove the strength of our anchors.”. The Agency made sure the foundations message was anchored strongly in the minds of it’s audience
• 38 pieces of coverage including most nationals
• A total circulation of 200m and an ROI of 5.6:1
• Hundreds of data captured click-throughs to the website
The Open University briefed Spider to attract new audiences to its world-class distance learning service. A key focus was to target those who wanted faster career progression.
Spider commissioned research revealing that on-the-job qualifications were the number one thing employers looked for when offering pay raises and promotions.
This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.
Spider is pleased to be the smarter not harder choice for OU.
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RETURN ON INVESTMENT
Spider were appointed the PR and Social agency for luxury sleep company, RESTED in the Winter of 2017. Spider consistently raised brand awareness in a crowded market, educating the media on the benefits of quality sleep products with RESTED at the forefront.
The consumer PR team created a plan which ensured cut through, by directly targeting key luxury media and connecting with influential people. Spider arranged for key journalists to have private tours of the RESTED showroom for large feature pieces and created the ‘PJ party’ creative,
Journalists undertook a sleepover at the RESTED sleep loft, with Fabulous Magazine, Health & Fitness, Daily Telegraph and Metro in attendance.
As well as outreach to consumer and business media, building the brand story, Spider also created and then managed the social channels across Facebook and Twitter, producing content and working with influencers to ensure RESTED is known. Then to top it all In the summer of 2018, Spider secured a procurement opportunity with BA
Rested – a really good reason to go to bed with anyone…
PIECES OF COVERAGE
RETURN ON INVESTMENT
Sexual wellness brand Satisfyer approached Spider to be its UK PR partner. The brand was already working with other agencies in the PRGN (Public Relations Global Network – a worldwide association of independent agencies where Spider is the UK representative). The brief was to create a global launch campaign that would work across many different territories.
In particular, the challenge was to take away the stigma often associated with adult toy brands by positioning Satisfyer as a lifestyle product and opening it up to the mainstream media.
Commissioning a sex and relationship expert (now part of the in-house Satisfyer team) and focusing on female sexuality to make national headlines.
The Spider campaign has ushered sexual wellness into the mainstream by hosting regular blogger and media events to educate journalists about the brand’s extensive range of products and has helped it win international awards for design and function.
The Agency is recognised as delivering stand out work in this specialised category
Satisfyer – a Spider client for 2 years and counting!
• 90 pieces of coverage including in every national and numerous broadcast
• Thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy
• Strong brand awareness among consumers that Saga did things differently
• Our campaign prompted the Law Society to develop an official position on a new area
When launching into the UK, Saga Legal Services wanted to develop a striking campaign that grabbed the attention of the UK over 50s population, driving trial of service.
Saga especially wanted a campaign that set it apart from the rest of the industry.
Spider invented a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away.
Over the course of a year, Spider launched numerous campaigns in this area, driving people to Saga’s website and phone lines.
Invention, innovation and fearless delivery – that’s what set us apart for SAGA.
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PEOPLE REACHED IN THE FIRST TWO MONTHS,
RECORDINGS FROM VIVIENNE WESTWOOD AND BEN FOGLE
When the Bumblebee Conservation Trust first came to us with a challenge – to save the bumblebee from extinction – we were a little overwhelmed (but in a good way.) They wanted us to educate consumers on the importance of bumblebees to our eco-system (and encourage people to sign up for BeeWalks and plant bee-friendly flowers.
We thought that the best way to garner public support and highlight the issue of a world without bumblebees was to round up a bunch of celebrities and get them to record a short video describing the importance of the bumblebee on our society.
Through the BeeWalks, the Bumblebee Conservation Trust was able to track the number of bumblebees in different areas across the UK and monitor the different types.