Digital is more than just code.
The nature of the net is fundamentally transformational and is constantly changing and evolving. Now it is much more about the message than the medium.
Brands have shown their trust in the Spider digital team because of its expertise, experience and knowledge to deliver the results demanded in this ultra-competitive and crowded space.
Meeting commercial challenges whether it is a complicated brief or a brief in a hurry, Spider will build the best platform to get the client on the net, on screen, on time, and on budget – GUARANTEED
The client wanted to Raise awareness and enhance their brand identity by expanding the audience and knowledge of grapefruit.
We reached out to 16 influencers with a brief of getting them to use Florida Grapefruits in savour or sweet recipes
We then posted these on our feeds once the influencers had shared, somewhere lifestyle shots, some recipes and some great content of the grapefruit
Each month we included the content on our stories and grid feed with the influencers tagging FG
Clicks to the Amazon store in 1 month
After a year where people had spent the majority of their time at home, online shopping was at a higher volume than ever before, the Spider team knew produced content would have to be strategic and eye-catching in order to break through the increasingly saturated market.
By designing bespoke content that encouraged sales and drove interest in the brand through the use of strategic, targeted dark advertising,
Spider were able to implement a successful festive campaign for English Tea Shop for the first time in their brand’s history!
New social followers
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To drive conversation around the start of season for British Apples and Pears, Spider was tasked with creating an exciting campaign to promote the availability of the various varieties of national apples and pears.
Spider launched an integrated PR and social media campaign with Michelin star celebrity chef Raymond Blanc and BRIT award-winning singer (and part-time farmer) JB Gill.
With the aid of video and still content, the team launched the official start of the season across social media, national and consumer coverage. This campaign was further amplified thanks to a specially commissioned sustainability report and specifically targeted retailer digital advertising.
This allowed Spider to hit its objectives for British Apples and Pears by educating consumers on the sustainability messaging of buying local, shining a light on the abundance of varieties the UK has to offer and ultimately inspiring them to purchase British apples and pears in the future.
This successful campaign resulted in 2 million unique people reached, 8 million engagements (with an average 11.8% engagement rate) and 600 new followers on social media.
This start of season campaign also resulted in 365 pieces of coverage across national, consumer, regional and broadcast media including The Daily Mail, The Daily Telegraph, ITV, BBC and OK! Magazine.
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To educate the public on the power and health benefits of the humble mushroom, UK and Ireland Mushroom Producers tasked Spider to create an asset that focused on the power of mushrooms and their immune-boosting benefits.
The objective? To generate cut through in national media, tapping into immunity conversations in relation to winter wellness and pandemic protection. Alongside educating the public on the mushroom’s ability to produce the sunshine vitamin (vitamin D), Spider communicated the important key sustainability and food mile messaging of mushrooms.
Using future forecasting, the report highlighted the benefits of eating mushrooms and shone a light on how they will be used and consumed in the future. Featuring various expert voices, including a food historian and leading nutritionist, lent an authoritative tone and credibility to the findings.
The results? On social, 11 million unique people were reached (with an average engagement rate of 11%) and 1.2 million people engaged with the mushroom report content,
Across PR, 433 pieces of national coverage (including a three page spread in The Metro) and 264 pieces of broadcast coverage were achieved.
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To engage with Peperami’s community, Spider reacted to the news on social media that Sarah Adams from Edinburgh had lured her lost dog back home with the smell of a Peperami stick.
Once the story broke on social media, Spider’s Peperami team reacted within a day! Spider immediately developed ‘Puperami eau du Lurette’, a pork-scented spray designed for pet owners to lure lost dogs home. The team also reached out on social media to Sarah Adams, the original owner, to comment on the feel-good story which was picked up by the media.
Within the space of a day – the lifecycle of the story – Spider secured 27 pieces in the press with consumer coverage including Heart Radio, Sunday People, Daily Record and BBC Radio Leeds. Gold-tier trade coverage titles included The Grocer and Marketing Week with over 5 million editorial impacts and an AVE of £68,180.
Brand uplift of 25 to 35-year-olds
To put Byron on the radar of a younger audience, Spider was tasked with collaborating with another brand outside of the food and drink industry in time for Valentine’s Day.
The objective was simple: to introduce Byron to a Gen Z demographic. The solution? Pairing Byron with popular Gen Z London dating app Thursday.
This brand collaboration was timed to coincide with Valentine’s Day where Thursday users could show their profile at any Byron to receive 2 for 1 on their burgers.
This campaign saw a higher attendance of those between 18 to 24 and a 30% brand uplift of 25 to 34-year-olds. Byron and Thursday’s successful collaboration ran throughout the month of February and across this time reached one million unique people across social media.
Successful, memorable and impactful, this collaboration organised by Spider helped Byron reach this younger demographic they were after.
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To ensure mushrooms were at the heart of the conversation over Christmas, Spider focused on the sustainable benefits of including mushrooms in recipes throughout the festive period.
This campaign helped put mushrooms front of mind with consumers as a sustainable, delicious and versatile ingredient to be utilised throughout the Christmas and New Year period and beyond.
The approach of this campaign included several steps such as undertaking robust research to calculate the food miles of our favourite festive food, ensuring that the research delivered media-worthy insights.
The activity also included identifying a credible spokesperson for the brand. Celebrity chef Matt Tebbutt, who proved to be the perfect ambassador: passionate about using sustainable ingredients like mushrooms in festive dishes and a popular figure within the foodie community! Filming Matt in the kitchen gave the Spider team a bank of fresh photography and video assets to use alongside Matt’s 18 stand-alone interviews on key TV, broadcast, national and consumer titles.
This successful campaign resulted in a social media reach of 1,858,384, impressions of 4,074,185, an incredible engagement rate of 49.5% (with the industry average being 1-5%) and 106,975 clicks.
It also achieved fantastic media coverage including 298 pieces in the likes of ITV Wales, Daily Express and Hello Magazine, with 30 gold tier pieces secured. This resulted in an editorial impact of 10 million, an AVE of £566,928 (compared to a KPI of £60,000) and an overall ROI of 50:1.
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To drive fame around Peperami Chicken Bites, Peperami Vegerami and their core range, Spider created the iconic, ‘Ban the Bland’ campaign.
Tasked with developing an integrated PR, digital and social media campaign tackling how to right snacking wrongs, Spider commissioned a piece of research into British snacking habits with the final stats revealing that as many as one in four (27%) believe British snacks are boring.
Following this new insight, the Spider team delivered a humorous video content series, from creative to execution, highlighting a range of bland snacks that Brits currently eat. This included snacks such as kippers, meat paste and a peanut butter mayonnaise sandwich – gross!
Celebrities Rio Ferdinand, Joe Swash and Olly Murs were recruited to taste these various boring and particularly odd British snacks in a tongue in cheek video series. The famous trio then went on to create their own superior snack solutions featuring Peperami products before directing Brits to their website where they could try a free sample themselves.
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To drive trial of Peperami’s Chicken Bites range, Spider was tasked with creating an experimental event on the back of the #BanTheBland campaign to make this tasty product the nation’s snack of choice.
To tap into the Ban The Bland – which shone a light on the boring nature of British snacks – the idea was to focus instead on championing chicken bites as something we should eat more regularly.
The idea to create an event with consumer participation at its heart, with interactive elements that allowed Brits to engage with the Chicken Bites range, generated buzz pre, during and post-activity thanks to the integrated social media and PR campaign.
Spider created one of the first big brand-focused experiential activities post-lockdown and invited media and influencers to this event to trial the product range. This campaign was launched using video and influencer content to drive engagement on social media, and a radio day and press release to drive awareness of the exciting event.
The results of this successful campaign on social media included a total reach across all platforms of 8,086,434 and 932,430 engagements for a total engagement rate of 7.7% against the industry average of 1-3%. 167 pieces of influencer content were also generated and posted across Facebook, Instagram, Twitter and TikTok – with one piece of influencer content on TikTok being viewed over 180,000 times.
Across PR, the campaign managed to gain 301 pieces of coverage with over 89 million editorial impacts and an overall AVE of £465,390. This was alongside the 270 broadcast pieces achieved across London and national radio stations.
The stunt drove a significant amount of product trial for Peperami through a range of touch points throughout the event and retailers reported a rise in Chicken Bites sales following the activity.
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In 2021, Merchant Gourmet – the leading pulses, chestnuts and grains brand – became a fully plant-based brand, supporting its mission to make it easier than ever for people to eat more plants to improve their health and the planet.
This mission was part of the brand’s “Appetite for Change” campaign, where they celebrated making small, simple changes that would have a big impact on health and the planet, such as making one meal a week plant-based to reduce eating meat.
To support this, Spider recommended working with a plant-based brand ambassador to convey this message to their followers and help secure media coverage to promote plant-based eating.
Spider suggested working with Gaz Oakley, known for his fame on Instagram as the Avant-Garde Vegan and his Plants Only Kitchen cookbook. Gaz started out as a chef in Wales when he was just 15, and in 2016 decided to follow a full plant-based diet. With Gaz’s big plant-based following that tapped into the Merchant Gourmet audience and his expertise in cooking, he was the perfect ambassador for the brand.
Entering a 12 month contract with the brand, Spider worked closely with Gaz to create recipes, social media content and secure media interviews with top tier publications.
The interviews saw some standalone, top tier coverage appear on the likes on Delish, Sainsbury’s Magazine, Metro, Daily Mail, Daily Express, HELLO! and Sheerluxe, with Gaz discussing many plant-based topics such as how to have a plant-based Christmas, top tips for a vegan BBQ, and how he became plant-based in the first place.
The interviews, alongside a press release to announce the partnership that included stats on the increase in plant-based eating, resulted in a total of 64 pieces of coverage across national, trade, consumer, broadcast and regional publications with over 406 million editorial impacts.
£ Total Valuation
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To build brand awareness, nurture its artisanal roots and enhance its corporate story, Spider was tasked with positioning Tyrrells as a British brand of note and drive business value ahead of sale.
The objective was simple: create unique and targeted campaigns that would appeal to a future buyer/investor group. Over the following six years Spider created NPDs to help generate news and work with key spokespeople, such as CEO David Milner, to devise a programme of media profiling in the run-up to the company’s sale.
Ensuring the brand was always front of mind – in terms of investment potential – Spider generated an appealing success story and managed to bring the quintessentially British brand to life.
Over these six years, the business managed to grow from a humble £30 million to a total valuation of £300 million. This was alongside Spider managing to achieve almost 1,500 pieces of coverage on the BBC’s flagship programme The One Show, a double-page spread in The Sunday Telegraph and front-page coverage in The Sunday Times.
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To raise brand awareness for Merchant Gourmet’s range of lentils, grains, seeds and chestnuts, Spider was tasked with ensuring the brand were leading the way in sector and encouraging customers to integrate healthy pulses into their everyday diet.
To achieve this goal for the grains and pulses brand, Spider teamed up with resident chef Alex McKay and nutritionist Sian Porter. They helped create a selection of recipes that would be suitable for breakfast, lunch and dinner alongside emphasising the nutritional benefits of consuming grains and pulses every day. The team sent these recipe kits to media ensuring that anything grain or pulses related featured commentary from Merchant Gourmet.
Throughout the year Spider managed to achieve over 142 pieces of coverage including 9 national pieces. This plant-based brand, which has now been a Spider client for over 2 years, has experienced strong end of year growth and consistently performed ahead of the category trends.
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million reach on social media
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What better combination than a juicy burger and a cold beer? Launching on April Fools Day, Byron Burgers wanted to shake things up, introducing an iconic and intriguing flavour of beer…
The objective was simple. To make noise on social media, in the press and get followers and consumers thinking: what’s going on? While engaging with the content.
The launch involved a full social media and PR campaign, including consumer and trade press releases, the team made noise around the new one-of-a-kind beer. Changing the furniture of the Byron Instagram and Facebook pages, an entire content calendar was created around Byron’s ‘Frickle the Pickle’ character, who took centre stage in the campaign. A mix of design and lifestyle imagery was used, along with User Generated Content and influencer imagery. Alongside the content calendar, a number of influencers were invited to try the unique beer, including foodies, lifestyle and beer creators.
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impressions on reactive content
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Spiders job was to create and share the perfect snacking set up for the Super Bowl
The Big Idea
We ran a Snackadium giveaway on social media to drive awareness of the wider Jack Link’s range.
For press and social media interactions, we encouraged Brits to consider Jack Link’s as the ultimate Superbowl Sunday and why.
We organised Snackadium delivery to key journalists, influencers, party hosts and buyers an also ran a social media competition for a chance to win these Snackadiums
We ran an influencer campaign on Instagram and TikTok
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pieces of e-sports specific media coverage
With Jack Link’s attending Insomnia Gaming Festival, Spider was tasked with driving awareness amongst UK gamers to promote the brand as the go-to snack for that market
The Big Idea
We ran an integrated PR and social media campaign targeting gamers across the UK by reaching out to major gaming publications to promote the brand
We also organised an influencer campaign to promote the brand, and talk about the reasons why Jack Link’s is the perfect snack for gamers
This helped increase penetration and awareness in that audience
Irish based brand Good4U tasked Spider with driving their awareness, sales and brand presence for the UK, starting with Tesco as a retailer
The Big Idea
A retailer dark ad campaign to push Tesco supported by grid and story content
Key goal was to educate the public on the health benefits and the ways Good4U can be used
Informative and recipe stories for the products and sweet/ savoury ways to use them
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To raise awareness of Goatsbridge Irish Trout amongst a UK audience, Spider was tasked with presenting this Irish brand’s trout as a sustainable alternative to salmon across the festive season.
The campaign objectives were simple. Firstly, to educate consumers about the benefits of the Irish trout and encourage them to try this delicious product around the festive season. Secondly, to support and build on commercial partnerships where Irish trout was listed.
The approach involved Spider activating a social media influencer and integrated PR campaign that featured a range of beautiful recipes that the nation could easily make at home. This meant using both macro-influencers and micro-influencers to create product-focused content in an attempt to help push awareness and drive trial.
This campaign resulted in – across social media – 53 pieces of coverage which managed to surpass the target KPI of 35 pieces of coverage. This achieved a total organic reach of 110,000, a total engagement rate of 7.1% (against an industry average of 1-3%). This also included responses across social media from major retailers focused on how amazing the product looked. Across PR, 11 pieces of coverage were achieved with 1.3 million opportunities to see it, an ROI of 4:1 and an AVE of £15,882.
Waitrose shoppers reached in two months
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Combined following of our influencers
To launch Keogh’s Crisps, a household name in Ireland, in a very crowded UK snack market.
The business objective was to drive awareness and sales of their new Waitrose and Waitrose.com listing.
Spider activated social media Dark Ads targeting Waitrose customers alongside a paid influencer campaign of foodies and Irish expats.
The two activations played important roles – dark ads give us cost-efficient reach, enabling the brand to hit a large proportion of their target audience, whilst influencers help us to build a community around the brand to create brand advocacy and loyalty.
To drive awareness and trial of Willy’s Apple Cider Vinegar amongst their core audience of females interested in fitness, health & wellness, and the secondary audience of foodie families.
Spider ran a gifted influencer campaign, selecting influencers based on their lifestyle/food & drink background, who’s interests and previous partnerships compliment the brand and it’s values/image.
During October – December 2020 Spider generated 92 pieces of influencer content, with a combined following of 940K. This included branded features on Youtube and Instagram platforms, with influencers creating innovative recipes on their IG stories and feed alongside educating their audience on the benefits of the product and ‘reasons to love’.
•Secured trade coverage including The Drinks Report, KamCity and The Spirits Business
•Delivered 4:1 ROI
•We worked with 100 influencers as part of the organic social activity
In October, Mixers brand Lixir Drinks briefed Spider on raising awareness of its rebrand – announcing the unveiling of a new logo and an exciting new step for the brand as they looked to fizz things up.
After communicating the story to trade press – Spider landed coverage of the rebrand in news sections of relevant publications. While also, ensuring the same publications were made aware of future Lixir brand developments.
Spider also organically targeted influencers to sample the newly designed bottles along with a partner spirit brand for the full experience.
•Spider achieved, reaching 1.7m individuals and generating a total of 114k link clicks
•Spider again over-delivered on KPIs, reaching 2.1m and delivering 110k link clicks, at a reduced budget from the previous year. They even sold out!
For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page.
And contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.
Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns.
We targeted core book-buying audiences and gifters in the run up to the christmas period, as well as testing and optimising both retargeting and lookalike audiences..
Spider has been working with ModiBodi since their initial launch in the UK back in 2018.
Having recently been appointed to also handle their UK based influencer activity, the Spider Lifestyle Digital team rose to the challenge to build awareness of the product in the UK market and help spread the incredibly positive brand messaging to audiences.
After a strategy was developed to target UK-based, female influencers with an engaged audience and keen interest in female empowerment & sustainability, the team has helped contribute to a 250% month on month UK business growth and generated over £20K of direct sales from influencers in June 2020 through personalised discount codes given to each influencer to promote.
Average engagement rate
Spider was appointed to launch new consultancy Yonder to the UK, US and HK markets.
Following a successful merger, Yonder brings together the expertise of four specialist businesses that create the momentum businesses need to achieve long-term success.
We were tasked with utilising social media to strategically spread awareness, maximise engagement and generate leads.
Through a dedicated social media campaign and content stream, Spider created, managed and launched the Yonder social channels (LinkedIn and Twitter), crafting data-led campaigns to propel Yonder forward into the UK and international markets.
One of our initial focuses was to showcase it’s primary proposition (its data tool, Clockface) to target audiences (utilising paid media).
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Social media users reach
Renowned UK Pet Food brand, Lily’s Kitchen, tasked Spider with the challenge to make Halloween an event for all the family – including our furry friends.
By creating a dedicated hashtag, #TrickAndEat, Spider managed an engaging influencer campaign, encouraging the UK’s pets to showcase their best tricks and funny behaviours in return for… you guessed it – treats, which included the limited edition recipe – Beef Ghoooulash.
Influencers posted an array of content, not only giving Lily’s Kitchen a rich bank of UGC, but also encouraging their own audiences to get involved, thus creating a domino effect of branded content.
The overall campaign was pinned together by an overarching competition to win a range of Lily’s Kitchen recipes which encouraged even more users to get involved – promoted by the influencers we chose to work with.
Working with over 20 influencers, Spider generated 70+ pieces of influencer content reached over 488,000 social media users and kicked of heaps of additional content created organically by the community and added thousands of additional followers on the brands Instagram page!
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New followers in 2 months
Start of season for the apple and pear industry kicks off in September/October, a time when Apples are ripe and ready to be picked, packaged and sent to supermarkets.
Spider was tasked with promoting the “Start of Season for British Apples”, while also spreading sustainability messaging of buying locally grown apples, and educating the public on the abundance of varieties the UK has to offer.
To launch the start of the British Apple and Pear season, Spider worked with TV chef Raymond Blanc as an ambassador and held a virtual webinar. Attendees would be a range of press and influencers, which all attending influencers were to be send a hamper which contained all of the apples spoken about in the event. They would then create recipes featuring these apples.
Spider went on to sort out 10 influencers to attend the virtual event being a range of different foodie and lifestyle influencers, All of these chosen influencers were then sent out a British Apples and Pears hamper which featured 8 different apples as well as accompanying documents such as Raymond Blanc’s tasting notes. Influencers were briefed to post on their Instagram stories throughout the event as well as to create a lifestyle/ recipe style post about the event.
We ended up receiving 22 pieces of coverage which was a range of stories and feed posts. As well as reaching 63,999 people through the Influencer posts and an overall campaign reach of over 1m.
We also amplified this activity by securing coverage, radio days and features, including prime features on Countryfile and ITV.
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To support the launch of Peperami’s latest product – Peperami Chicken Bites, amongst our core audiences of ‘Mums’ and ‘Lads’.
Spider identified ‘dating’ as a passion point for our audience. The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they order. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.
The Spider team delivered a video content series, from creative to execution and paid promotion, creating content around a unique dating experiment.
We recruited three superstar celebrities – Anthony Joshua, Maya Jama and Lewis Capaldi – and each went on a date with three mystery cooks, rating their plate and date each time.
They also then featured in their own recipe video.
Kinetica were launching their protein products into the UAE for the first time. They asked Spider to support their online listings on Amazon and Kibsons which enabled users to have products delivered to their door during the pandemic.
Taking a more holistic approach than just formulating a dark advertising strategy, we took over the Kinetica Instagram channel for three months – producing weekly content that inspired potential customers, while retaining the adverts that drove sales as dark adverts.
During the course of the campaign, Kinetica products sold out on Amazon and we reached over 1.7 million people in total!
•We managed to reach chefs and decision-makers from all corners of Southeast Asia.
•Although our ads had a smaller audience compared with other brands, we were able to reach over 200,000 unique users.
•Before the campaign had finished, John Stone signed us up to an additional brief to work on their sales in Ireland.
John Stone, aka ‘the Savile Row of beef’, were launching in Southeast Asia for the first time and wanted to become the first port-of-call for professional chefs in the region.
Using LinkedIn, we created a niche audience of decision-makers from within the food & drink industry in the region – particularly Executive Chefs at high-end restaurants.
We also ran the adverts across Facebook for broad reach and awareness to complete the two-pronged approach.
With the world brought to a standstill by the Coronavirus pandemic lockdowns, it crippled many industries that rely heavily on footfall. The food service industry is perhaps the best example of this.
Spider were approached by Bord Bia, the Irish food board, to engage with Dubai-based restaurant-goers to ensure that the food service sector remained front of mind despite restaurant closures. Spider were briefed to work alongside world renowned chefs that cook with premium Irish ingredients in a #PlateLikeAPro series.
We teamed up with seven professional chefs from world-class hotels who all filmed themselves from their home kitchens recreating signature dishes using premium Irish products such as John Stone Beef in easy-to-manage steps.
With so many people stuck indoors and turning to home-cooking during the lockdown, many of the #PlateLikeAPro sessions were recorded as Live Instagram Stories – something suggested by Spider after a spike in the format’s popularity.
Viewers were given all the tips they needed to make the dishes from home and there was even a competition element – simply tag a friend and win an experience at the chef’s restaurant once it reopened!
Unique users reach
During lockdown one the nation found itself without our beloved high-street restaurant or calling up our preferred takeaway house. Instead, we all had to turn to home cooking, and this meant bad news for snacking brands like Peperami.
On-the-go snacking was no longer happening, so Spider pitched an idea to get people using Peperami slightly differently: #PeperamiFakeaway – a playful parody poking fun at some top restaurant chains who had been releasing their own DIY cooking kits throughout lockdown.
Spider conducted some research to find out which meals the general UK public were missing most during lockdown. This lead us to the top 10 dishes that we wanted recreating with a Peperami twist.
We teamed up with 12 top foodie influencers on Instagram that produced recipes to show their followers how they could have the perfect #PeperamiFakeaway .
All this content was then shared on the influencers page and all Peperami’s social media platforms.
Unique users reach in UAE
Unique users reach in South Korea, over three month contract
Following some great results, we received the same brief a few months later for the South Korean market.
Given that consumers in the UAE enjoy porridge differently to those in Ireland & the UK, our creatives focused on making new and interesting recipes and demonstrating their products’ versatility.
The client opted to continue with the campaign even after the contract came to an end, extending by a further three months!
•We smashed our initial targets and were reached over 700,000 unique users within Silver Hill’s target market
•We generated over 2,000 clicks to their new website
Silver Hill was looking to target wealthy consumers in Singapore post-covid, directing them to restaurants where their premium duck was being served. Additional focuses were to raise brand awareness and driving consumers to their new website.
Using Facebook Ads Manager, we were able to build an in-depth audience of wealthy users in Singapore, as well as those that regularly eat out at restaurants.
We then targeted these people with adverts that highlighted the brand’s ability to deliver in their region and later, once covid restrictions had loosened, shared details of key restaurants who sold Silver Hill duck.
•We reached every mother on Facebook with a primary school-aged child, showing them content that featured Glenisk’s kids’ yoghurts with key messaging.
•We also reached 1,057,790 fitness & healthy eating fanatics in the country with posts about their protein yoghurt.
•Both products featured enjoyed a double digit rise in sales throughout the campaign.
Glenisk were looking to build their brand awareness in the UAE and highlight their dairy products.
They had three main product focuses in the UAE – their popular protein yoghurt, and their kids’ vanilla and banana yoghurts.
Spider created a series of dark ads that targeted interested people in the UAE who shopped in the stores where the product was available – either online or in store.
For each product, we had unique creatives and a different tailor-made audience.
Unique people reached
Followers on Instagram
The UK & Ireland Mushroom Producers briefed Spider to drive awareness around the magical qualities mushrooms contain and educate the nation of the importance of Vitamin D while also building awareness of the retailers they are available in.
To help us spread the word, Spider created a new logo, look and feel and launched new social media pages on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms
To really hit home and engage with our target audience we worked with a range of food influencers, nutritionists and chefs such as Madeleine Shaw, Miguel Barclay and Anna Barnett to further promote the daily use of mushrooms, their health benefits and sustainability messaging.
This was to help get some great easy to do at home recipes as well and continuing the education of Vitamin D enriched mushrooms.
Further to this we also worked with a number of micro-influencers who created recipe posts on their Instagram feed, helping to push the campaign message but also showing how you can create easy to do recipes at home and we supported retailer listing through social advertising, targeted shoppers the products were listed at, and drove awareness and advocacy.
A Brand project for this famous range of high quality cheese for ARLA. Castello have a long history of creative and quality cheese, developing a wide range of traditional regional recipes and their own unique crafted cheeses, always made with natural ingredients and great attention to detail. Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheese making.
We were the Brand copy consultants for this positioning by the client, creating consumer facing communication to deliver the concept of “taste profiles” a new way of connecting the Brand to the consumer in a very personalised way.
To celebrate #WorldJerkyDay Spider were tasked to build awareness of the day itself and Jack Link’s full range of beef jerky.
In order to create a buzz and own World Jerky Day (12th June), the influencers were encouraged to get creative with their beef jerky. This included innovative recipes with their Jack Link’s or how and where they like to enjoy their Jack Link’s snack.
Spider also ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day in the best way, with a whole lot of Jack Link’s beef jerky.
Overall the Influencers posts on their feed not only resulted in a boost of followers but also gained an impressive 29,821 engagements organically and the campaign overall was able to reach 3.6M unique people across all social media platforms
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign.
Almond Breeze – a US-based brand – tasked Spider with helping them to stand out in the crowd within a competitive UK alternative milk market.
We were appointed to manage the brand’s social media channels; including content creation, website management, Influencer management, community management and advertising.
Spider was also tasked with redesigning their social channels with a new look and feel to make the brand more engaging, as well as adding elements of fun.
New followers in a few months
Website visitors in the first month and a bounce rate of just 3%
Pieces of media coverage including 6 national pieces
Opportunities to see from coverage
Spider was tasked with launching and driving awareness of British & Irish Mushrooms, getting consumers to understand that buying local means fresher, higher quality produce that has travelled less miles.
An integrated PR & social media campaign – under the name “Mushroom Miles” – a partnership between local farmers, growers and sellers.
Spider designed and launched a dedicated website and logo alongside a consumer report outlining key facts about mushrooms, including their sustainability and the importance of shopping local.
This was supported by a consumer news story highlighting how unaware shoppers are of their favourite vegetables’ provenance and miles travelled. We supported this on social through content across all key platforms, as well as influencer activations.
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To support the NPD launch of itsu’s new ‘Meatless Meatballs’ to both the core audience of vegan/vegetarians, as well as the wider itsu audience – convincing them to trial the product.
Spider worked with a number of food and lifestyle influencers from our network to trial the product, activating around #NationalMeatballDay as the hook to maximise coverage and awareness.
All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.
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Spider were asked to help convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza – the very first of its kind!
An integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest.
By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.
Taking on the tried and trusted Christmas sandwich, Spider caused a huge media stir with itsu’s unusual festive offering of Japanese dumplings and managed to get the Christmas Cracker featured in the Xmas sandwich roundups of 6 national publications.
Spider was tasked with raising brand awareness for Dell’Ugo and creating beautiful content to inspire people to cook with their products.
As well as building the monthly content calendar and community management, we also redesigned their Instagram page and layout to be more premium and enticing.
We onboarded and managed a group of micro-influencers to broaden our reach, and further spread the message around the ease of cooking with Dell’Ugo products.
This was boosted via Facebook and Instagram dark ads and posts, targeting mums with kids under 16 who do not follow a vegan or vegetarian diet. Market research showed that we need to hit this target group 3-4 times in order for them to consider a new product.
Expleo, the technology and engineering consultancy for innovative companies, sees the world as a playground that’s full of possibility.
Their aim is to help clients accelerate digital change by making the right impact when and where it matters most.
Spider created a unique showcase to demonstrate the incredible, cross-sector work Expleo does, through the launch of a brand new, dedicated microsite called the Expleo World
The interactive Expleo World combines case studies – from banking and financial services, to leisure and entertainment, to transport and aeronautics – to offer a complete 360 view into how Expleo is helping the businesses of today, prepare for the digital needs of tomorrow.
In the Expleo World, you’ll learn exactly how Expleo helped a top UK energy supplier set a new pace with automation; how it enabled the world’s leading car brand to extend a much-loved range; and how a major European airline hub was able to digitise its ground service, thanks to Expleo’s expertise.
Enter the #ExpleoWorld below and discover how Expleo is helping businesses to accelerate digital change today.
Abigail Rogerson, UK Marketing Lead, Expleo who managed the project said: “The Spider team has delivered a strong and unique microsite that exceeded our expectations. Spider brought a creative flare and positive energy to make sure our vision became reality.”
Estimated user reach
Pieces of influencer content from 28 influencers
Following a successful partnership with our Corporate PR team, Union Coffee approached Spider’s Digital Team to help build brand awareness with consumers who were likely to resonate with the brand’s values on topics like sustainability and high-quality fresh coffee.
Using our knowledge of the UK influencer network we approached users that fit with Union Coffee’s ethos, educated them on the brand’s offering and finally sent them gifted product with the hope that they would try the product and be compelled to share with their engaged followers
A sophisticated e-commerce website for the UK agent for the Sonomasks product range. Spider delivered this substantial site with the back end fulfilment and automated processes required to sell these masks. Sonomasks are guaranteed to last over a year. The SonoMask is an antiviral face mask that protects you and the environment. With a clinically validated filtration of 5 microns, it effectively provides a barrier from infected micro-droplets, the principal method of virus transmission.
The site uses the woo-commerce platform integrated into a UK based fulfilment house. The Spider digital team have expertise in all the leading e-commerce platforms and the required technical ability to deliver a full end to end project. This includes existing relationships with a class-leading fulfilment house. Our end to end capability delivers shorter lead times on e-commerce projects.
Master bakers Agnes Gabriel and Romuald Damaz have always been passionate about making healthy, delicious bread. When they discovered a treasure of family recipes hand-written by Agnes’s Great Grandfather, they were inspired to establish the GRADZ (Gabriel Romuald Agnes DamaZ) bakery and share their tradition of continental-style baking with Britain.
Each numbered recipe in her Great Grandfather’s book brought cherished memories and baking ideas to Agnes and Romuald.
By adding their knowledge, skill and expertise, the GRADZ master bakers have developed traditional bread with today’s tastes and health benefits. They have hand-crafted GRADZ bread to share their experiences smelling and tasting warm bread fresh from the family oven.
A complete blank sheet to completion project for all aspects including naming, brand, digital and packaging.
KPI to reach on social media accounts (Including Facebook, Instagram and Twitter)
Total reach achieved!
Our objective was to help challenge the misconception that lastminute.com is synonymous with impulse and spontaneous breaks BUT instead be known for helping travellers create memorable experiences through their dynamic packages
To influence booking behaviour and travel purchase, we collaborated with three individual influencers. We arranged three individual trips for each influencer, which covered nine destinations and bespoke itineraries.
Rather than drive traffic to various parts of the website, we created dedicated landing pages for each influencer and the brand to drive traffic to – a mini hub that inspires readers, drives awareness and bookings.
Utilising the branded hashtag #TripsCreatedByUs, the influencers documented the booking process, their individual travel experiences and shared both static and video content to inspire the key audience groups we wanted to reach.
New Spitalfields Market was custom-designed for the fresh produce and flower business in the early 1990s and we can still boast trading facilities that rank as second to none. Covering over 31 Acres with over 15,000 products from over 100 countries New Spitalfields Market is a huge wonderland of produce.
Our role was to digitally re-position the market as the premier location for wholesale, service, tradition and innovation. We picked up on the key facts of size, coverage and quality and made this a key feature of the site. Covering multiple languages the site is truly diverse and speaks to multiple audiences across the London wholesale sector.
Mushroom Miles has been born out of the Miles Better initiative, a partnership between local farmers, sellers, and growers, to help consumers better understand the journey their food goes on from field to fork.We live in a society that places more importance on protecting the environment than ever before. 81% of UK residents say that sustainability plays a key factor in their day to day decisions, while 60% said they actively tried to reduce their meat intake.
These facts coupled with the growing popularity of plant-based diets and campaigns like Veganuary – represent a clear shift in attitudes.
That’s why we are here to educate consumers on the impact shopping closer to home has on our carbon footprint, shine a light on just how great mushrooms are, as well as supporting local suppliers along the way.
A complete website containing detailed information regarding the initiative combined with exciting recipes, plus downloadable press and consumer information.
Combining Video, information graphics and photography the site also links to social media.
“I am always impressed by their efficiency and quality of work. I would like to thank the team for their continued support and all that they have done for us already with the maintenance of our Love Drinks website. They are very knowledgeable, always willing to help and communications with the team are always a pleasure. We look forward to working together further.”
Based in Clapham they have a real zest for life driven by the founder Kirsty Loveday. She focuses her determination on making Love Drinks the best premium drinks brand builder in the industry as after all, as she says: “there’s no point doing anything less than brilliant!” (we are naturally very pleased to have been chosen to digitally show that brilliance)
Pieces of coverage
New community members in first 2 months
People reached in the first two months
Average engagement rate
First piece of content reached with 40k reactions and 100% positive sentiment
In 2017 the world’s largest coffee shop, Tim Hortons, briefed Spider to support its UK launch. In Canada, Tim Hortons is part of the social fabric with eight in ten coffees sold coming from Tim Hortons.
In the UK, however, Tim Hortons was known only by expats and Brits who’d visited Canada Our mission was to translate the brand sentiment for a UK audience. Leveraging the brand-love of the few to excite the many was a crucial part of our strategy, as was building a highly engaged Tim Hortons Social Media community.
Given the pre-existing levels of interest in the brand, supremely proactive Tim Hortons Social Media community management was a must; we left no conversation unanswered and left nobody hanging. This drove organic reach and helped us to smash through industry standards for engagement rates across our channels
Spider’s Consumer, Corporate and Digital teams compiled a strategic campaign to support our work building the Tim Hortons Social Media community, ensuring the brand received a significant share of voice around product launches, key dates, and local events.
“#Canadian problem no 34- Tim Hortons withdrawal whilst abroad.”
The Agency did its damndest to help Canadians in the UK avoid this difficulty
Our role was to deliver a multi-device app that could be used globally across the company to work with the global sales teams in supporting them with sales planning and a consistent sales approach across different territories allowing for individual localised needs
For over 40 years they have been supplying premium grade products to UK and international customers. With a global reach the business needed specific solutions for different territories allowing for localised brand requirements ( we were also responsible for the entire global brand strategy for this client.) We delivered a simple site format that the client can easily manage and edit themselves across the differing territories
A unique approach to a brand communication issue. Our role was to develop a digital site that reflected the brand in all its language, and still the cover range and depth of product offering as a reference point for consumers in the brand language format.
A short and straight to the point comment from the client “Perfect. Thanks very much. Best, Jeremy”
They use established relationships and sector specialisation to raise capital and refinance high growth companies in the consumer brand, leisure and renewable sectors. A very focused competitive world that needed an agency offering a hands on consistent team with creative ability and an understanding of their world. We have multiple clients in the finance sector allowing us to effortlessly deliver a knowledge and experience based solution.
Located just outside London and with a range consisting of artisan scotch whisky, gin and vodka in addition to a house range of spirits covering all categories to suit every need of customers. The client delivers products of the highest quality with a personal service to all its partners globally. Our role was to deliver an on line identity that presented the brand as providing a high quality personal service to both its global large corporate and multiple retail customers.