Aurum Solutions, global next-generation reconciliation software specialist, has appointed Spider PR to develop and deliver a holistic communications strategy to enhance brand awareness and reputation across the industry, positioning the business and team as leading experts in reconciliation.
Founded in 2004, for nearly two decades Aurum Solutions (formerly Groupit) has worked with leading organisations across financial services, fintech, insurance, legal, gaming and more, in both the UK and globally.
Aurum’s mission is simple: empower CFOs and their teams through management of financial data. Spider’s corporate and B2B team will work hand-in-hand with Aurum to raise awareness of how automated and integrated solutions will benefit financial professionals, allowing them to focus on people, strategy and service.
Spider’s strategy will put the expertise, knowledge, and innovative mindset at Aurum at its core, utilising key platforms and creating opportunities for the team to share valuable insight, news and successes. Case studies will provide first-hand proof of Aurum Solutions’ positive business impact, while award entries will further cement the team’s position as leaders and innovators.
Aurum and Spider hit the ground running with the unveiling of a complete brand transformation as the next step in the evolution of their journey. The strategic initiative reflects Aurum’s commitment to continuous innovation and a refreshed brand identity that best resonates with the changing and evolving company.
Speaking about the win, Chloe Walden, Associate Director of the Corporate & B2B PR team, comments: “We have joined forces with Aurum Solutions at a really exciting time for the team and the business as a whole, as it enters the next phase of its evolution and looks to the future. Aurum Solutions is uniquely positioned and combines industry experience and expertise, having worked with hundreds of recognisable household businesses, with a modern, innovative and ambitious outlook – a rare combination.
“Technology is becoming increasingly intertwined with daily business operations. If we can find and embrace solutions – such as those provided by Aurum – which allow us to work smarter, streamline operations upskill teams, it will improve everything from how efficiently businesses are run to end customer service. We have no doubt Aurum will be a must-have tool in the business armoury.”