Award-winning integrated communications agency, Spider PR, has seen a bumper summer, winning three competitive briefs within the leisure, hospitality & travel industry. Drawing on the strengths of its integrated teams – which combine expertise from across PR, social and digital – Spider will implement strategic PR activations, alongside social media management and influencer marketing.
In an exciting period of growth for the business, Borrow a Boat has appointed Spider to build brand awareness for holiday makers who are looking for flexible and affordable experience-driven holidays. Spider will be tapping into the expertise of both its corporate and consumer teams, creating a well-rounded PR strategy which will combine both raditional holiday and leisure outreach alongside in-depth authored pieces around the changing consumer demands for experience-driven travel.
A peer-to-peer boat charter marketplace, Borrow a Boat was founded in 2017 by entrepreneur Matt Ovenden who wanted to open up the option of chartering a boat, normally a pastime reserved for the wealthy. What’s more, with the rebound of international tourism following the pandemic and Heathrow seeing a record-high of passengers since 2019, there is a reinvigorated demand for experience-driven holidays. Borrow a Boat has a variety of options which are ideal for creating memories and experiences many consumers missed out on during the pandemic. Borrow a boat has over 45,000 boats and yachts at the ready to be booked in luxurious locations in over 65 countries.
Following a competitive three-way pitch against other leading UK travel and lifestyle PR agencies, Spider was successfully appointed to lead the UK PR strategy and activities for the leading country house hotel and beach resort brand, Hand Picked Hotels. Spider will be developing and implementing compelling PR campaigns and activations across multiple channels to elevate awareness of the Hand Picked Hotels’ brand, its exceptional individual properties, and its values of family, community, initiative and individuality.
Founded in 2001, by owner, Chairman and CEO, Julia Hands MBE, Hand Picked Hotels features 21 unique, distinctive hotels across England, Scotland, and the Channel Islands. The collection of hotels celebrates Julia’s love of historical buildings, the English countryside, local food, and good wine, inviting others to share in these passions. Hand Picked Hotels properties include Bailbrook House Hotel in Bath, Fawsley Hall Hotel & Spain Northamptonshire, and L’Horizon Beach Hotel & Spa in Jersey.
Spider’s food and drink teams has secured family-owned bakery, Cavan Bakery, to join their growing client portfolio. Cavan Bakery, a family-run business rooted in heritage and passion for the art of baking, has recently been granted a key investment from Lloyd’s Bank. Drawing on expertise within both the food & drink and corporate teams, Spider will implement a PR campaign, with a focus on corporate profiling in order to maximise exposure during such a pivotal time in the company’s history. This will include sourcing thought leadership opportunities o increase exposure for the CEO and Managing Director as prominent figures in the industry, and a look to the future. Spider will also tap into heir social media management team to create social posts announcing new baked goods, upcoming giveaways, as well as provide gifting for culinary influencers.
Cavan Bakery has 13 stores in and around London, prioritising taste and delivery of the best quality artisan goods and are committed to using premium ingredients and a highly skilled team to ensure great customer experiences and satisfaction. Through their constant strive for innovation and improvement, Cavan Bakery has grown from a small bakery to a thriving and growing business, with plans to expand.
Speaking on the new appointments, Amy Williams, Managing Director at Spider, said, “We’re thrilled to be able to welcome three new, fantastic clients to the Spider fold. As an agency, we pride ourselves on being results-driven, implementing bespoke, carefully considered campaigns. Creativity and industry knowledge work hand-in-hand to propel the brands we work with and achieve their goals. In the current economic climate, many people want every penny spent to go further and create more memories. This can be applied to each of our new clients, who create lasting and memorable experiences through the services and goods they provide.
“Having recently acquired travel and lifestyle PR agency, White Tiger PR, at the beginning of 2023, our team is stronger than ever, and we look forward to continuing to deliver strong results for Borrow a Boat, Cavan Bakery and Hand Picked Hotels.”