As much a snack of choice for ‘white van man’ as for mum packing school lunch boxes. Anarchic but nice.
Developing multiple NPD and fame-driving campaigns throughout key sales periods. Devised viral campaigns such as Peperami ‘Potholes’, Peperami Wedding and launched a Peperami perfume - ‘Porc For Men’.
Secured a consistent stream of trade-led coverage to ensure the product remained at the forefront of retailer and consumer minds. Delivered massive social awareness.