Belazu Ingredient Co. approached Spider for assistance with several New Product Development (NPD) launches. Our primary objective was to enhance awareness for Belazu Ingredient Co. among both consumers and the food service trade.
Collaborating with Belazu, Spider facilitated the announcement of their latest offerings: the Miso Harissa Paste, Ve-Du-Ya, and six new pesto variations. Furthermore, Spider orchestrated the inclusion of Belazu products in Christmas-themed hampers leading up to the holiday season. Spider also extended invitations to prominent press members to visit Belazu at the Taste of London festival, enabling them to meet the team and introduce the broader range of products to key media representatives.
