Belazu Ingredients - Product Launch

Brief

- Spider was asked by Belazu Ingredient Co. to support a number of NPD launches

- We were tasked with raising awareness for Belazu Ingredient Co both with consumers and the food service trade

Approach

- Spider worked with Belazu to announce the launch of the new Miso Harissa Paste, Ve-Du-Ya and six new pestos

- In addition, Spider worked to secure a number of inclusions in the lead up to Christmas for Belazu’s Festive hampers

- Spider also invited key press to visit Belazue at Taste of London festival to meet the team and introduce the wider range to key press

Outcomes

Food & Drink

Results

123
Pieces of coverage
Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Spider was asked by Belazu Ingredient Co. to support a number of NPD launches

- We were tasked with raising awareness for Belazu Ingredient Co both with consumers and the food service trade

Approach

- Spider worked with Belazu to announce the launch of the new Miso Harissa Paste, Ve-Du-Ya and six new pestos

- In addition, Spider worked to secure a number of inclusions in the lead up to Christmas for Belazu’s Festive hampers

- Spider also invited key press to visit Belazue at Taste of London festival to meet the team and introduce the wider range to key press

Result

Belazu Ingredients - Product LaunchBelazu Ingredients - Product Launch