Shock with the stat that only 42% of eating apples sold in supermarkets are UK grown. Reinforce the need to value British apples and pears.
Two-pronged message: apples, uniquely a superfood; and buy British and support apple growers and orchard owners.
Collaborated with chef, Raymond Blanc, and leading foodie influencer, J B Gill.
Grew special heart-shaped apples.
Get people talking. British apples and pears once lost, will be lost forever.